Introducing ZooRM: A Creative CRM Solution for Customer Segmentation via LINE Integration

A Game-Changer in Customer Management for Businesses

Fourglobe Inc., a digital marketing company based in Shinagawa, Tokyo, has launched its innovative customer relationship management (CRM) system named ZooRM. Designed to work seamlessly with LINE mini-apps, official LINE accounts, and notification messages, ZooRM promises to transform the way businesses engage with their customers.

Transforming Traditional Methods

For many businesses, managing customer data has often been a tedious process, usually involving dull Excel spreadsheets that contribute little to creativity and strategic development. ZooRM sets out to change this narrative, allowing marketers to focus on what truly matters: crafting engaging and creative campaigns. This new system frees businesses from the laborious data analysis processes, encouraging a shift towards more dynamic interactions and creative planning.

Visualizing Customer Segments with Characters

One of the standout features of ZooRM is its intuitive customer segmentation visualization, employing a cast of 17 distinct characters to represent different customer types. For example, customers are categorized as "Ambitious Lion" (growth-supporting customers), "Active Rabbit" (early-growth customers), or "Brand New Lamb" (prospective customers). This approach not only enhances understanding but also makes customer segmentation both engaging and fun.

Features that Stand Out

1. Intuitive Character-Based Segmentation: By analyzing variables such as purchase frequency, amount spent, and gap periods between purchases, ZooRM categorizes customers into relatable characters. This assists businesses in understanding their clientele in a more engaging manner.

2. Flexible LINE Mini-Apps: Users are afforded the luxury of choosing from various mini-apps, including digital membership cards, surveys, and reservation tools, tailoring their CRM experience to best suit their needs.

3. Unified Segment Management: The system allows businesses to manage their customers through a three-step process: digitizing customer experiences via LINE, analyzing and managing data efficiently, and leveraging insights for effective marketing. This results in a cycle that converts casual customers into loyal fans, thereby enhancing lifetime value (LTV).

4. Extensive Customization and Integration: After establishing ZooRM, users can customize functionalities extensively. This includes using a diverse library of features to optimize marketing efforts, like scenario-based message deliveries and customized coupons.

Affordable Pricing Plans

ZooRM is designed to be accessible, beginning at an affordable monthly fee of 5,000 yen (excluding tax). This plan is flexible and adjusts according to the number of users, making it suitable for businesses of various sizes. Furthermore, a special promotion is currently available, offering companies with under 1,000 users up to three months of free service starting from the month of registration.

About Fourglobe Inc.

Founded on October 2, 2006, Fourglobe Inc. aims to contribute to society by increasing the number of creative people utilizing cutting-edge technology. The company's motto underscores its mission, and they have established themselves as a leader in digital marketing solutions, including AI support, smart device applications, and digital platform construction.

As a certified partner in multiple LINE divisions, including technology and sales, Fourglobe has accumulated significant expertise in LINE-related services. Their proven track record in digital marketing further demonstrates their capability in executing highly effective marketing strategies.

Looking Ahead

With ZooRM, Fourglobe supports businesses in transforming their marketing activities into more effective and enjoyable endeavors. By fostering continuous customer relationships, the company is poised to revolutionize the CRM landscape.