Avant-Garde POP-UP
2025-06-20 09:51:00

Unveiling the Avant-Garde: Exclusive POP-UP Store Experience in Harajuku

The Avant-Garde Phenomenon at Harajuku



Get ready for an exciting pop-up experience as the mysterious dance group Avant-Garde opens a temporary store at Tokyu Plaza Harajuku from June 24, 2025, to July 9, 2025. This event is run by SUPER MARKIT, a company dedicated to maximizing the value of impressive people, products, and experiences while creating new possibilities through humor.

Event Details


  • - Location: 3rd Floor, Remon Life Office, Tokyu Plaza Harajuku, 6-31-21 Jingumae, Shibuya, Tokyo
  • - Opening Times:
- Weekdays: 11:00 AM - 7:00 PM
- Weekends: 12:00 PM - 5:00 PM

During this limited-time event, you can find Avant-Garde official merchandise and exclusive collaborative items with ZOZOTOWN. From apparel to unique collectibles, there’s something for every fan to enjoy.

Member Appearance Event


On June 27, a fun-filled member appearance event is scheduled, where fans can meet and greet the group, known for their captivating dance performances. Although the exact time will be announced later via the official Avant-Garde social media channels, attendees can look forward to the following:
  • - Members will sign a massive poster placed in the store.
  • - Afterwards, fans can take pictures with the members who will be lined up for a photo opportunity! This is an exclusive chance for fans to capture memories with their favorite artists.

Please note that the event's duration is approximately 20-30 minutes. However, due to expected attendance, entry might be limited, and some schedule details could change without prior notice.

Special Purchase Bonus


To celebrate the pop-up, the first 50 fans to make a purchase of 8,000 JPY (including tax) or more on June 27 will receive an exclusive member photo (cheki). Keep in mind:
  • - The photo will be randomly selected, and we cannot accommodate specific member requests.
  • - Each person is limited to receiving one photo regardless of the number of purchases.
  • - Since this is a limited offer, it will end once the stock runs out.

About Avant-Garde


Avant-Garde is a dance team formed by choreographer Akane, which debuted in February 2022. Known as the “mysterious uniform bob cut group,” their presence has taken TikTok and Instagram by storm, attracting a global following. Their talent was further showcased when they reached the finals of America's Got Talent in 2023.

With over 3 million followers across social media, they’ve become a sensation both in Japan and abroad. Their mix of charm, enigmatic aesthetics, and exceptional dance moves enthralls audiences, serving as not just a dance group but a cultural phenomenon.

Stay Updated


For the latest news and updates, follow the official Avant-Garde social media channels:

This is not just an event; it's a celebration of art, dance, and connection. Make sure to mark your calendars and be a part of this unique opportunity to interact with Avant-Garde in the bustling heart of Tokyo!


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Topics Entertainment & Media)

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