DX Model Store Launch
2025-08-20 02:04:57

OWNDAYS Unveils Innovative DX Model Store in Tennozu Isle with AI Technologies

On August 20, 2025, OWNDAYS, a leading eyewear retailer with its headquarters in Shinagawa, Tokyo, opened a state-of-the-art model store in Tennozu Isle, recognized as the world's first to implement a unique combination of generative AI and RFID technology for product recommendations. This initiative aims to redefine the shopping experience by integrating digital solutions into the retail environment, optimizing both customer service and operational efficiency.

The Tennozu Isle location was strategically chosen due to its blend of office workers and tourists, who often encounter a lack of specialty eyewear stores in the area. The OWNDAYS Tennozu Isle store is designed to meet this demand while showcasing next-gen retail management practices.

Upon entering the store, customers are greeted with an innovative shopping journey facilitated by cashless self-checkout systems that seamlessly guide them from browsing to purchasing. The standout feature is the proprietary "OWNDAYS MIRROR" recommendation service, which utilizes the latest generative AI and RFID tech to suggest eyewear that fits the customer best. This offers a smooth transaction process, ensuring high-quality service even during peak hours.

Moreover, the store's proximity to the OWNDAYS headquarters allows for ongoing testing and validation of DX initiatives and new services. As such, it is seen as a foundational model for future store expansions, illustrating how to advance both operational efficiency and customer experiences.

OWNDAYS has established itself as a reputable brand cherished by customers across diverse age groups, with a commitment to enhancing the shopping experience through the proactive use of digital solutions. The brand aims to address customer challenges and inquiries at the right moment, steering them toward effective resolutions.

To celebrate the launch of this innovative store, OWNDAYS is holding a limited-time promotional event from August 20 to August 31, branded as the "Tennozu Isle New Open Sale!" Customers can benefit from discounts of up to 50% on select products. This special offer is a perfect opportunity to explore a refreshing shopping experience in the latest DX-driven store.

Among the recommended items available during this campaign is the refined JD2056N-4S C1 Black frame, ideal for both business and leisure, priced at 13,000 yen but currently available at a special rate of 6,500 yen (inclusive of tax). Product details can be found on the official OWNDAYS website.

Additionally, the stylish SNP2021N-5S C3 Clear Pink frame, perfect for sunny days, is also offered at the same discounted rate of 6,500 yen. Customers are encouraged to take advantage of these offers while experiencing the future of eyewear shopping at the OWNDAYS Tennozu Isle store.

With an expanding global presence in 13 countries and regions, including Japan, Singapore, and Taiwan, OWNDAYS is committed to more than just visibility; they aim to enrich the lives of their customers through carefully curated eyewear. Their vision continues to evolve, striving to discover new demands and improve services, ensuring that eyewear transforms daily lives for the better.

For more information regarding products or inquiries, customers can reach out to the OWNDAYS customer support hotline at 0120-900-298, or visit their official website for additional collections of eyeglasses, sunglasses, and contact lenses.


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Topics Consumer Products & Retail)

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