Infobahn Unveils Redesigned Corporate Website to Enhance Brand Communication and Engagement

Infobahn's Corporate Website Gets a Major Revamp

Infobahn, headquartered in Shibuya, Tokyo, has announced a significant refresh to its corporate website, which can be found at Infobahn. This overhaul is intended to better communicate the expanded services that Infobahn offers—including design consulting, branding, communication design, and content production—to stakeholders in a clearer way. By leveraging the strengths of design and content that the company has honed since its founding, Infobahn aims to position itself as a key partner in enhancing corporate social value and driving business growth.

Background of the Revamp

Historically, Infobahn’s primary focus has been to assist companies with marketing and communication strategies. As the company has evolved, it broadened its service offerings to include design consulting and branding support. This expansion allows Infobahn to engage in more comprehensive project collaborations, offering solutions that integrate multiple disciplines. The recent upgrade of the corporate website serves as a platform to articulate the diverse value that Infobahn can deliver to clients, job seekers, employees, and other stakeholders, reflecting the company's growth trajectory.

Key Features of the New Corporate Site

The revamped corporate website exhibits several notable features designed to enhance user experience and convey the company's mission effectively:

1. Clear Expression of Values and Offerings
The design transformation shifts from abstract visuals to a more streamlined approach. Key messages such as "CONTENT AS DESIGN" and "CONNECT TO CREATE" are prominently displayed, combining English and Japanese in a way that adds depth and narrative to the visual experience. This new typographical strategy intends to convey Infobahn’s core philosophies and value propositions in a more intuitive and engaging manner.

2. Visual Representation of Diverse Services
The updated site categorizes Infobahn’s range of services into four primary areas: design consulting, branding, communication design, and content production. Each area is systematically outlined with associated services (15 in total) that detail the challenges they address and Infobahn's unique characteristics. This structure makes it easier for clients to relate their specific concerns to Infobahn’s offerings.

3. User-Oriented Information Design
The new homepage is designed for easy navigation, allowing users to grasp the overall spectrum of the company’s operations just by scrolling. Additionally, subpages provide clear insights into specific business areas and processes. By creating a page structure optimized for B2B decision-making—facilitating a smooth transition from initial awareness to in-depth consideration and internal sharing—Infobahn supports users in all phases of information gathering, from early exploration to proposal requests.

Future Directions

Moving forward, this redesigned corporate website will serve as a focal point for Infobahn’s commitment to aiding clients in overcoming their challenges. Plans are in place to bolster information dissemination through various means, including blog posts on specialized knowledge in each service area, downloadable resources, and online seminars. Through this platform, Infobahn aims to increase engagement with clients, positioning itself as a trusted ally in fostering business growth through the power of design and content.

About Infobahn

Founded in 1998, Infobahn has been dedicated to leveraging design and content as its primary strengths to assist companies in creating value. Since its inception, the company has honed its editorial skills and design thinking to address complex challenges. From foundational branding and design consulting to enhancing customer relationships through communication design and captivating content production, Infobahn offers comprehensive support from strategy formulation to execution.

For more details, visit: Infobahn

Production Partners: Planning and Design by Quoteworks, Implementation by R.E. Design.