OLIVEDA International to Launch Waterless Beauty in Canada by July 2025

OLIVEDA International to Launch Waterless Beauty in Canada

In a bold expansion, OLIVEDA International Inc. will bring its innovative waterless beauty concept to Canada with the establishment of OLIVE TREE PEOPLE Canada Inc., set to kick off in July 2025. This initiative follows a remarkable success story in the United States where the brand has seen exponential growth, attracting over 60,000 waterless beauty consultants and booming sales statistics.

The Rise of Waterless Beauty

The waterless beauty movement began to gain significant traction in the United States within just two years, a trend that OLIVE TREE PEOPLE has capitalized on. In a stunning leap, the brand escalated from distributing 40 packages daily to more than 10,000, culminating in daily sales reaching $4 million in 2024 alone. With an impressively amassed value of $105 million in its second year, OLIVE TREE PEOPLE has proved to be the fastest-growing waterless beauty company in the U.S., outpacing well-known competitors such as Beautycounter and JLO Beauty.

Thomas Lommel, an olive farmer and the company’s CEO, credits the rapid growth to a direct-to-consumer business model, that prioritizes education over traditional retail sales. “It took me over 21 years to realize that direct-to-consumer sales, rather than retail, is the perfect match for waterless beauty. No marketing campaign can convey our message like our consultants can,” says Lommel.

Educating Consumers on Waterless Beauty

The success of OLIVE TREE PEOPLE stemmed not only from its product appeal but also from a concerted effort to educate its customers through initiatives such as the Waterless Glow workshops. In these sessions, prospective clients are introduced to the essence of waterless beauty, learning its distinction from conventional cosmetics. A noteworthy sales strategy includes a 365-day satisfaction guarantee that encourages many first-time buyers to become repeat customers.

Lommel believes that educating consumers is more effective than simply selling them products. “The retail representatives manage numerous brands, which limits their ability to provide focused education like our dedicated Waterless Beauty consultants can,” he elaborated.

Future Expansion Plans

Following its Canadian launch, OLIVE TREE PEOPLE plans to extend its reach into Europe with OLIVE TREE PEOPLE Europe AG in Switzerland, aimed at tapping into a market of approximately 448 million women. The strategic global growth reflects Lommel's dedication to spreading the waterless beauty philosophy internationally.

The key to the brand's success is summarized well in Lommel's view on the cleanliness of ingredients. He articulates a growing consumer consciousness around beauty products, stating, “People understand that Waterless Beauty represents a new standard in what constitutes clean beauty.” This shift is largely fueled by consumers questioning the safety of traditional products that contain preservatives and synthetic materials.

A Values-Driven Approach

Underlining its business model, OLIVE TREE PEOPLE also prioritizes environmental conservation. Lommel notes, “We've saved over 31,000 ancient olive trees over the past 21 years, signifying our commitment as conservationists.” His foundation additionally contributes to water conservation projects in Africa, showcasing a holistic approach that marries business growth with social responsibility.

The innovative vision for OLIVE TREE PEOPLE extends beyond mere cosmetic offerings, penetrating wellness sectors with products like LA DOPE, a Holistic Hemp Beauty Therapy, and OLIVE reconnected to nature, a unique sound bath meditation.

As this company expands its roots into Canada and Europe, it plans to establish its audience through scientifically backed beauty concepts, gaining the affection of celebrities including Gigi Hadid. Its emergence as a precursor in the beauty industry continues to receive recognition across various media platforms, cementing its trajectory as a pioneer in the realm of waterless beauty.

The arrival of OLIVE TREE PEOPLE in Canada is anticipated to introduce a fresh perspective on beauty norms, shaping an exciting narrative in the ongoing evolution of beauty standards. Their mission, embodying the ideology of 'from Tree to Beauty,' represents a transformative approach to self-care and environmental responsibility, setting a precedent for future innovations in the industry.