Luxardo's Del Santo Herbal Liqueur Now Available in the U.S.

Luxardo Del Santo Makes Its U.S. Debut

Luxardo, the prestigious Italian liqueur producer, has unveiled its highly anticipated herbal liqueur, Del Santo, in the United States. This introduction marks a significant expansion of Luxardo's cocktail offerings available to American consumers, tapping into the growing interest in premium spirits in the U.S. market.

Del Santo has been a beloved favorite in Italy for decades, renowned for its flavorful complexity derived from an exquisite blend of various herbs and roots. This carefully crafted liqueur embodies Luxardo's dedication to quality and innovation, perfect for mixologists and cocktail enthusiasts alike. The notable infusion of ingredients such as achillea moscata, mace, galanga, and aromatic calamus among others, creates a unique flavor profile that is both sweet and slightly bitter, coupled with a refreshing minty finish.

A Drink for All Occasions

The versatility of Del Santo makes it an exceptional addition to a variety of cocktails. It pairs beautifully with Luxardo Maraschino Originale and Luxardo Dry Gin, especially in the classic Last Word cocktail, showcasing its rich character. Additionally, the liqueur's intricate flavor also complements cocktails like Bijou and Trato Hecho, making it an ideal choice for experienced bartenders as well as home mixologists who wish to elevate their cocktail game.

According to Matteo Luxardo, a board member and export director, Del Santo has been crafted with the American drinker in mind. “The spirit's rich Italian heritage combined with the demand for premium liqueurs makes it a perfect choice for a range of palates,” he stated. He believes that the liqueur's uniqueness will quickly establish it as a staple in bars across the country.

Rich Heritage and Tradition

Luxardo has a storied history dating back to 1821, and it remains a family-owned business, now run by the sixth generation of the Luxardo family. The company takes pride not only in its classic products but also in pushing the envelope by introducing new and innovative offerings. Del Santo, produced in the historic distillery located in Torreglia, Italy, reflects Luxardo's artisanal roots and commitment to maintaining the highest standards in craftsmanship.

The U.S. launch is organized by Hotaling Co., a San Francisco-based import company known for its premium spirits. Dan Leese, CEO of Hotaling Co., expressed enthusiasm for the product's launch, noting the direct connection to the Italian roots of the Luxardo family while also highlighting its appeal to American consumers.

Availability and Future Prospects

Del Santo Herbal Liqueur will be available at select retailers across the United States beginning in October 2024, with a suggested retail price of $34.99 for a 750ml bottle. Those interested can also purchase it through LuxardoUSA.com. As the cocktail scene continues to evolve and diversify, the addition of Del Santo to the market is a strategic move by Luxardo to enhance American cocktail culture while honoring its Italian heritage. The anticipation surrounding the brand underscores an exciting chapter for Luxardo and the spirit’s community in the U.S.

For those in pursuit of exceptional taste and quality, Luxardo Del Santo Herbal Liqueur presents an opportunity not just for various creations in cocktail recipes but also as an enjoyable drink to savor neat post-dinner. As the brand continues to innovate, it is poised to inspire a new wave of cocktail enthusiasts eager to explore and appreciate the intricate flavors that international liqueurs bring to the table.