Adastria's andST Enhances User Experience with Syte AI Integration

In a significant move to boost its digital shopping experience, Adastria, a leading fashion retailer, is continuing its partnership with Syte, an advanced image recognition AI technology. This collaboration is set to serve andST, Adastria's e-commerce site, by implementing cutting-edge tools designed to streamline product discovery for consumers.

Background of the Partnership

As andST approaches its 10th anniversary in 2024, it boasts impressive figures: a total transaction volume of approximately 36 billion yen, and membership soaring to around 19.2 million as of February 2025. The introduction of Syte in 2019 marked a pivotal point for the platform, and over the last five years, it has been successfully integrated into andST's website and apps, enabling features such as the discovery icon and camera search. These innovations have significantly contributed to increased user engagement and sales.

Recognizing the value that Syte brings, Adastria made the strategic decision to continue leveraging Syte's capabilities, particularly with a focus on expanding its functionalities in the near future.

Insights from Adastria's CTO

Yuya Sakurai, CTO of andST, emphasized the essential role of Syte in enhancing the shopping journey for users. He stated, “Syte has become an indispensable feature in the purchasing experience on andST. We are committed to leveraging Syte’s functions to create exciting encounters between customers and products, delivering a thrilling shopping experience continuously.” This commitment to innovation reflects the importance of technology in fashion retail and customer interaction.

About andST

The andST online store brings together over 30 brands, including global work, nicotand, and Lowry's farm, creating a holistic platform for fashion enthusiasts. This official web store is not just about showcasing items; it integrates a multi-channel experience that allows customers to earn and utilize points across about 1,500 brand stores nationwide.

Additionally, the platform features a staff board, showcasing the latest coordinated looks updated daily by over 4,000 employees. Rich, authentic customer product reviews enhance the shopping experience, serving as valuable references for potential buyers. andST also functions as an open platform, welcoming participation from various companies to enhance connectivity among customers, businesses, and local communities.

The OMO-type stores of andST, which skillfully merge online and offline shopping, are expanding across the nation, with a total of 22 locations as of September 2024.

Explore more at: and ST Store

Download the iOS app: and ST iOS App

Download the Android app: and ST Android App

About Syte

Founded in 2015, Syte creates a groundbreaking product discovery platform powered by visual AI. It connects brands with consumers effortlessly, pushing the boundaries of e-commerce innovation. With solutions like camera search, extended site search, personalized engines, and smart in-store tools, Syte ensures that shoppers effortlessly find and purchase products in real-time. This technology has found favor with many large-scale e-commerce sites globally, including major brands like SHEIN, PRADA, Farfetch, and Tommy Hilfiger.

For more details about Syte, visit: Syte Information

About Gaprise

According to Gartner Japan, Japan's enterprise IT spending is projected to surpass 30 trillion yen by 2025, with SaaS making up a growing portion of this. Despite only accounting for about 4% of total ICT market spending in 2022, the SaaS market holds significant growth potential.

Since its inception in 2012, Gaprise has carved out a unique niche in the competitive SaaS landscape by continuously identifying and proposing innovative technologies from around the world. Building strong alliances with both established companies and high-growth ventures, Gaprise leverages its position to foster market differentiation.

In response to the discontinuation of Google Optimize in 2023, Gaprise is the only vendor in Japan authorized to handle three official AB test tools. Starting in February 2024, they will also introduce multiple tools focused on improving site speed, demonstrating their commitment to providing diverse solutions tailored to client needs.

Through advanced technology adoption and consulting services, Gaprise addresses various business challenges including market analysis, online customer acquisition, optimizing user experience, content management, project management, and AI solutions, all while helping clients accelerate their business growth.

Company Name: Gaprise Inc.
Founded: January 27, 2005
CEO: Ryoji Kai
Capital: 20 million yen
Location: 2-2-1 Kanda Nishikicho, Chiyoda-ku, Tokyo, KANDA SQUARE WeWork 11F
Corporate Website: Gaprise Website

Note: All company names and product/service names mentioned are trademarks or registered trademarks of their respective companies.