DeLMO Surpasses 25% Usage Rate in Japan's Short Video Ad Market

DeLMO: A Leader in Short Video Advertising in Japan

In a groundbreaking partnership with Ad.com, identify Inc. has revealed that its vertical short video content service, DeLMO, has surpassed a remarkable 25% usage rate in Japan's competitive short video ad market. The research, which analyzed approximately 260,000 creative video ads across platforms like TikTok, Instagram, YouTube Shorts, LINE, and X, showed the growing prevalence of DeLMO video materials in advertisements from November 2024 to April 2025.

The Significance of 25% Usage

Achieving a usage rate of over 25% signifies that more than one in four short video ads leverage DeLMO's resources. This statistic not only showcases the service's effectiveness but also highlights the increasing demand for diverse and high-quality video content that resonates with audiences across various platforms. As digital advertising continues to evolve, marketers are rapidly adopting innovative tools to enhance their ad strategies, and DeLMO seems to be at the forefront of this shift.

How to Access DeLMO Video Content

For advertisers and creators interested in exploring DeLMO's materials, accessing video content is seamless. After selecting a creative in Ad.com's platform, users can view the actual video materials in use as well as similar alternatives. This user-friendly process allows marketers to download the required materials quickly, streamlining the ad creation process significantly. Note that the display content may vary depending on the user’s contract status.

About DeLMO

DeLMO is designed to support the creation of engaging short video ads. It offers a collection of video content featuring individuals from 0 to 93 years old, making it an ideal resource for diverse campaigns. Historically, gathering video materials for ad production could take a month or more due to the complicated logistics involving casting, planning, directing, shooting, and making retakes. However, with DeLMO, this process has been drastically shortened to as little as one minute, allowing creators to tap into a wealth of resources without the traditional delays.

In addition to the extensive library of pre-produced video materials, DeLMO also accommodates custom requests. By mailing specific products to registered DeLMO creators, companies can obtain original video content tailored to their branding needs. For intangible goods, like services or concepts, DeLMO even offers plans where creators are assigned to filming locations, allowing unlimited photo and video capturing to ensure everything is covered.

Service Highlights of DeLMO

- Quick Access to Video Material: Shorten your production timeline significantly.
- Diverse Content Archive: Access video materials for a wide-ranging audience.
- Custom Video Production Options: Tailor your content to fit your brand’s unique messaging.

For businesses looking to enhance their advertising efforts with engaging video content, DeLMO serves as an essential tool in the ever-evolving landscape of digital marketing.

Learn More

For a detailed overview of DeLMO's services and to browse the complete collection of available video materials, visit DeLMO Service and DeLMO Video Collection.