Criteo Welcomes Amazon Veteran Edouard Dinichert as Chief Customer Officer

Criteo Appoints Edouard Dinichert as Chief Customer Officer

In a strategic move aimed at bolstering its global sales and operations, Criteo has officially appointed Edouard Dinichert as its new Chief Customer Officer. The announcement was made on October 29, 2025, and will take effect on December 1, 2025. Located in New York City, Dinichert will report directly to the CEO, Michael Komasinski.

Criteo, known for its role in connecting various segments of the commerce ecosystem, has high expectations for Dinichert as he steps into this vital role. With a seasoned career spanning more than two decades, Dinichert is expected to leverage his expertise to enhance the company’s Performance Media business. His primary focus will be to propel growth while ensuring that client satisfaction remains a cornerstone of the company’s strategy.

In Dinichert's own words, “Criteo has spent two decades delivering measurable performance and has become a unifying force for advertising and commerce. With its global reach and innovation in AI and data insights, the company is uniquely positioned to connect every part of the commerce journey.” His enthusiasm for joining Criteo highlights his commitment to drive innovation and growth in partnership with clients and stakeholders.

Before joining Criteo, Dinichert held the position of Chief Revenue Officer at TripleLift, where he played a crucial role in leading the company’s revenues. He was also one of the three executives who led the Office of the CEO during a pivotal time for the company. His experience at TripleLift involved scaling creative supply-side platform offerings, particularly in the realms of retail media and data-driven solutions.

Prior to his time at TripleLift, Dinichert enjoyed a remarkable tenure at Amazon. He was instrumental in launching and leading Amazon Advertising in France and later developed its global Ad Tech Sales and Services organization. His broad understanding of data-driven marketing solutions and collaborative spirit, working closely with AWS and other teams, has uniquely prepared him for the challenges at Criteo.

Dinichert's extensive experience, particularly in bridging creativity with performance analytics and data-driven marketing, places him in an excellent position to drive Criteo’s ambitious growth plans. Michael Komasinski praised Dinichert's extensive leadership experience and for understanding the complex nature of data-driven organizations vital for commercial excellence.

Komasinski stated, “As we continue to expand the reach and impact of performance media globally, Edouard's leadership will be instrumental in accelerating customer growth. His deep understanding of data-driven organizations will propel our momentum and increase the value we deliver to our clients and partners.”

Furthermore, being a dual national of France and Switzerland, Dinichert provides a cross-cultural perspective that aligns seamlessly with Criteo’s European roots and global ambitions.

As Criteo prepares for a new chapter under Dinichert's leadership, stakeholders remain optimistic about the strategic initiatives planned. These developments signal a deepened commitment to not only enhance client relationships but also drive performance-led innovation on a global scale.

Criteo’s forte lies in its AI-driven advertising technology that provides businesses access to over $1 trillion in annual commerce sales, fostering personalized experiences for customers. As the company continues to evolve, all eyes will be on Edouard Dinichert to see how he supports the company’s vision and pushes the envelope in achieving greater success for clients in an increasingly competitive marketplace.

For more information about Criteo and its objectives under Dinichert's leadership, visit Criteo.com.