Azuna Partners with Special Olympics New York to Promote Inclusion through New Scent Collaboration

Azuna Embraces Inclusion with Special Olympics New York Collaboration

In an inspiring move towards fostering inclusion and community support, Azuna, a leading innovator in odor-elimination products, has teamed up with Special Olympics New York for a new product launch that emphasizes the importance of inclusivity. This unique partnership culminates in the introduction of a specially crafted scent named "Sage and Spirit Inspired by Inclusion," where a portion of the sales proceeds will benefit the Special Olympics New York organization.

The collaboration goes beyond traditional product releases, embodying the core values of both Azuna and Special Olympics New York. This initiative highlights the essence of community, competition, and the power of inclusion. Key athletes from Special Olympics New York, including Julia Harris, Dana Oliver, Angelo Sanetick, and Ethan Spino, have played an active role in the product design and development process at Azuna's Buffalo headquarters, where they were invited to observe and participate in the manufacturing and shipping stages. Their creative contributions not only reflect their personal journeys but also reinforce the message of inclusivity that the brand aims to promote.

The artwork adorned on the back of every pouch includes collaborative designs from both the Azuna team and the Special Olympics athletes, incorporating the athletes' oath, "Let me win. But if I cannot win, let me be brave in the attempt." This profound statement serves as a testament to the athletes' spirit and determination, principles that resonate deeply with both organizations.

Amanda Cummings, Chief Brand Officer of Azuna, expressed her enthusiasm about the collaboration, stating, "Partnering with Special Olympics New York has been an incredibly rewarding experience—one that stands out as one of our most meaningful collaborations. Seeing these talented athletes actively participate in the process has been truly inspiring, and we are grateful to have them be a part of this journey."

The featured scent, "Sage and Spirit Inspired by Inclusion," combines refreshing tea tree oil, an earthy sage note, and a hint of spices, offering consumers a more natural alternative to conventional odor eliminators. The new product line includes various packages such as the Starter Kit, Small Room Trio, and even a Luxe Glass Special Olympics Premium Kit designed for a more elegant ambiance.

Stacey Hengsterman, the President and CEO of Special Olympics New York, commended Azuna's commitment to inclusion. She noted that this partnership not only provides necessary funding to support the athletes but also allows them to be intricately involved in every aspect of the product's development. The athletes expressed sheer excitement about their involvement, emphasizing the significance of such collaborations.

The collection is now available for purchase directly through Azuna's website. Azuna's dedication to creating a healthier environment through the natural elimination of odors aligns perfectly with its commitment to community support and inclusivity.

With 100% Australian tea tree oil at its core, Azuna's products do more than just mask unwanted odors; they aim to provide cleaner, fresher air both at home and on-the-go, free from harsh chemicals. The company has received accolades for its commitment to excellence in 2024, being featured on the prestigious Inc. 5000 list as one of the fastest-growing companies.

About Special Olympics New York:
Special Olympics New York stands as the largest state chapter of the organization in the United States, catering to over 45,000 athletes statewide through year-round sports training and competition. The organization extends its reach by collaborating with over 340 schools to introduce Unified Sports, allowing students both with and without disabilities to partake together as teammates. Notably, Special Olympics New York offers all programs without any costs to the athletes or their families, exemplifying its mission of inclusion, opportunity, and support.

In closing, Azuna's partnership with Special Olympics New York not only presents a new product but also ignites the conversation around inclusion and collaboration, marking a step forward in how businesses can engage with and support their communities effectively.