LIFE CREATE: Empowering Women through Wellness as it Goes Public

LIFE CREATE: A New Era for Women's Wellness

On April 24, 2025, LIFE CREATE, a pioneer in women’s fitness and wellness, made a significant leap by listing on the Tokyo Stock Exchange Growth Market under the ticker symbol 352A. This milestone marks not only financial growth but also a celebration of women’s empowerment and well-being, aligning perfectly with the company's mission of encouraging women to love themselves and lead vibrant lives.

With a workforce composed of approximately 1,000 employees, 99% of whom are women, LIFE CREATE exemplifies a genuine commitment to female empowerment. The company operates five unique, boutique-style group fitness brands, with 150 locations nationwide, providing tailored wellness programs that foster physical and mental transformation. Their slogan, “Let’s love life,” encapsulates the ethos of creating a safe space where women can thrive and embrace their individuality.

Empowering Women through Diverse Offerings

LIFE CREATE offers various fitness modalities, including the popular brand “loIve,” which focuses on hot yoga tailored specifically for women. Their Pilates brand, “pilates K,” serves as an inclusive environment that empowers women to engage in physical activities that boost confidence and self-love. Additionally, they feature innovative workout styles like the “Surf Fit Studio,” designed to offer a unique exercise experience that combines fun and fitness.

Despite facing the unprecedented challenges posed by the COVID-19 pandemic, LIFE CREATE has shown impressive resilience, achieving a remarkable revenue growth rate of 36.4%. The expansion of their flagship brand “pilates K” has been particularly noteworthy, as they went from 82 locations in early 2023 to 150 by the end of that fiscal year. Through an engaging wellness experience, LIFE CREATE aspires to be more than just a gym; they aim to be a transformational space for all women.

A Culture of Engagement and Growth

At the heart of LIFE CREATE’s success lies a robust organizational culture marked by high engagement and commitment. With a 95% congruence in company values, employees feel resonant with the mission of nurturing women who love and shine in their authentic selves. The company’s tailored training systems nurture employees, fostering a sense of self-affirmation and personal growth, which is reflected in their impressive employee engagement metrics: 93.5% feel a sense of personal growth, and 88.1% of new employees express interest in advancing their careers within the company.

President Ayaka Maekawa emphasized that the recent initial public offering (IPO) is not merely an achievement but a new launchpad for further adventures. The company's vision is to radiate the message of empowering women to embrace their life journey fully.

Celebrating the IPO with a Campaign

As part of the IPO celebration, LIFE CREATE has launched an enticing membership campaign, “Share the Love,” aimed at encouraging new women to take their first steps into wellness. This initiative offers potential members a chance to win a gift voucher worth 5,000 yen when they sign up for monthly membership during the promotional period, running from April 26, 2025, to May 31, 2025.

During this campaign's time frame, 300 lucky new members will receive vouchers as a lovely gift, underscoring LIFE CREATE's commitment to fostering wellness among women. This endeavor aims to further enhance the inclusivity and encouragement that define LIFE CREATE's mission.

Looking Ahead

As LIFE CREATE continues to grow and evolve, it remains steadfast in its commitment to fostering a culture of well-being among women across Japan. With innovative programs like &fit, a range of wellness products designed to support women's health and fitness, LIFE CREATE ensures that females not only participate in fitness but also develop ongoing health habits that enhance their quality of life.

As they stride forward, LIFE CREATE is more than just a fitness company; it's a movement toward genuine empowerment, nurturing a future where women can embrace their self-worth and lead fulfilling lives. With continuous support from their stakeholders and the community, LIFE CREATE looks to redefine wellness in the modern age and encourage countless women to embark on their unique wellness journeys.