#Japan #Tokyo #Sumitomo Forestry #MYHOME WORKS #housing sales

MYHOME WORKS: A New Era in Housing Consultations

In November 2023, Sumitomo Forestry Co. announced the launch of its new meeting platform, MYHOME WORKS, across all branches. This innovative service aims to streamline the consultation process for customers planning their dream homes with Sumitomo Forestry representatives. By facilitating digital communication between clients and various staff members, including sales and design teams, the platform offers a modern solution for discussions that were once reliant on traditional paper and PDFs.

Enhanced Digital Experience

MYHOME WORKS serves as a comprehensive tool that allows for better organization and management of consultation information. Clients can access shared materials anytime, anywhere, significantly reducing the time spent organizing documents and preparing for meetings. This digital consolidation of meeting information sets a new standard within the industry, showcasing Sumitomo Forestry's commitment to innovative practices that promote efficiency and customer satisfaction.


Sumitomo Forestry strives for excellence in customer engagement through digital transformation.

Key Features of MYHOME WORKS

MYHOME WORKS comprises two major functionalities:

1. Information Sharing Functions
- Web Recording System: Clients can digitize meeting notes and materials, making them easily accessible and manageable within the platform. Features like bookmarking and note-taking ensure that key information remains at their fingertips.
- Scheduler: This feature allows for centralized management of the entire project timeline, from contract signing to handover, helping clients keep track of the entire home-building journey.
- Catalogs and Brochures: With the ability to access product catalogs and guides anytime, clients can eliminate the hassle of handling printed materials and simplify the approval process.

2. Specification Selection Functions
- Specification Site: Clients can conveniently review and select interior, exterior, and equipment specifications, along with related pricing, enabling them to tailor their ideal home to fit their budget.

Development Goals and Future Plans

The launch of MYHOME WORKS aligns with Sumitomo Forestry Group's long-term vision, Mission TREEING 2030, which aims for a substantial increase in annual profits by 2030. This initiative emphasizes innovation driven by customer-centric approaches, highlighting a significant turnaround in operational efficiency

As the platform evolves, Sumitomo Forestry plans to integrate features that support the entire home construction process digitally. The goal is to eventually utilize real data on customer requests and the final completed homes to enhance proposal accuracy through advanced AI systems, thereby improving consultation efficiency and the accuracy of proposals.

Commitment to Sustainability and Value Creation

Sumitomo Forestry's endeavors extend beyond just customer engagement; the company actively promotes sustainable practices. Their long-term vision identifies critical issues centering on environmental value, societal contributions, and market economic benefits, with a strong focus on transforming the market through DX (digital transformation) and innovation.

In pursuit of their mission, the Group envisions a comprehensive approach by integrating forestry management, manufacturing, distribution, real estate development, and renewable energy—all revolving around timber.

In conclusion, with MYHOME WORKS, Sumitomo Forestry is poised to redefine the way housing consultations occur, making the process more efficient and customer-friendly, all while adhering to sustainable practices designed to benefit both the environment and society.