#USA #H.I.G. Capital #Boston #Best Version Media #SMB Advertising

H.I.G. Capital Acquires Best Version Media

In a significant move to enhance its portfolio, H.I.G. Capital, a leading global alternative investment firm, has officially acquired Best Version Media (BVM), marking a strategic investment into the localized advertising sector. This acquisition was announced on January 2, 2025, and is expected to leverage H.I.G.'s resources to expand BVM's reach and service offerings.

About Best Version Media

Best Version Media, headquartered in Brookfield, Wisconsin, has built a formidable presence since its establishment in 2007. The company specializes in providing highly localized, multi-channel advertising solutions tailored to small and medium-sized businesses (SMBs). With a robust network, BVM serves over 30,000 SMB clients through community-focused publications and targeted digital advertising initiatives in both the United States and Canada.

The unique operational model of BVM relies on partnerships with independent publishers to create curated local content, enabling SMB clients to connect more directly with their communities. This strategy not only enhances customer engagement but also aids clients in acquiring high-value customers across various market segments.

Comments from Leadership

Kevin O'Brien, the CEO of Best Version Media, emphasized the company's success in delivering impactful advertising solutions. He remarked, "BVM has a strong track record of continuously delivering high-impact, hyper-local advertising solutions to our customers, while successfully expanding our geographic footprint. We are excited about the partnership with H.I.G., which will allow us to broaden our range of products and services for both our customers and publishers.”

H.I.G.'s Managing Director, Andrey Vakhovskiy, shared insights on the potential of this investment, stating, "We believe Best Version Media represents a compelling opportunity to invest in a company with a long history of serving neighborhoods and communities. BVM's history of innovation and quality service has solidified its status as a valuable ally for its clients and publishers.”

The Potential of Localized Advertising

The acquisition of BVM by H.I.G. opens doors to new possibilities in localized advertising. As businesses increasingly seek targeted advertising solutions that resonate with their communities, BVM's approach serves as a model for how localized content can drive customer acquisition and retention.

Localized advertising is a critical strategy for SMBs, allowing them to cater directly to the preferences and needs of their target markets. By utilizing BVM's platforms, firms can expect to enhance their visibility within their communities and foster deeper customer relationships, all of which contribute to sustained business growth.

Looking Forward

As H.I.G. Capital steps into this partnership, the focus will likely center on leveraging BVM's existing successful frameworks while enhancing and diversifying its service offerings. H.I.G.'s extensive network and capital management experience can propel BVM into new markets and expand its innovative advertising solutions.

In the coming months, BVM plans to explore various methodologies to broaden its outreach, including integrating advanced digital tools and expanding collaboration with new publishers. The end goal remains the same: to provide SMBs with the best tools needed to thrive in an increasingly competitive environment.

Conclusion

The acquisition of Best Version Media by H.I.G. Capital signifies a pivotal expansion in the advertising landscape for SMBs. It underscores the growing importance of localized advertising solutions that empower businesses to build stronger ties with their communities. As both companies continue to navigate this new chapter, the focus on quality, innovation, and service will undoubtedly remain at the forefront of their shared vision for success.