Exciting New Collections from PUMA Set to Launch in October 2025

This October, PUMA is set to unveil two highly anticipated collections: PUMA x REPRESENT and A$AP ROCKY x PUMA. The collections, marked by unique designs and collaborations, are expected to make a significant impact on the fashion scene this fall.

PUMA x REPRESENT Collection

Launching on October 11, 2025, the PUMA x REPRESENT collection is a collaborative masterpiece inspired by British soccer culture. The British fashion brand, REPRESENT, founded in Manchester, has teamed up with PUMA to reinterpret classic sportswear.

Key Highlights:

Designer George Heaton of REPRESENT blends luxury streetwear with modern aesthetics, and this collection is a testament to that blend. It features:

- T7 Knit Jacket: A standout piece showcasing a refined design in natural colors, embodying the spirit of terrace culture while merging functionality with understated luxury.
- Anorak Jacket: Crafted from twill, this jacket includes distinctive front pockets and a half-zip, making it a must-have layer for any wardrobe.
- Bomber Jacket: With script logo embroidery on both the chest and back, this black bomber adds a bold touch to urban outfits.

The collection also revamps PUMA’s classic footwear lines:

- Super Team: Redesigned with seamless uppers and embossed logos, echoing clean and minimalistic design ethos.
- King Indoor: Features a suede upper and debossed logos, marrying style and performance.

Accessories include the BB Cap and a practical sling bag, all staying true to the essence of REPRESENT’s vision while ensuring functionality for everyday use.

A$AP ROCKY x PUMA Collection

On October 9, 2025, PUMA also launched the A$AP ROCKY x PUMA collection, featuring eclectic styles that bridge music, fashion, and culture. As a global ambassador, A$AP ROCKY never fails to deliver a unique aesthetic that captivates audiences worldwide.

Design Inspiration:

This collection draws its design influence from the Harlem Jazz Renaissance, integrating bold textures such as:

- Snake Prints and Leopard Patterns: Infusing streetwear with vibrant, eye-catching designs.
- Shaggy Textures: Creating a contrast with classic denim and graphic T-shirts.

With an emphasis on provocative branding and heavy materials, this collection showcases PUMA's sports heritage through the lens of A$AP ROCKY's artistic expression. Upholding a narrative that reconstructs past and present cultures, the collection introduces fresh styles to the street scene.

Featured Items:

- Inhale Leopa: Priced at ¥24,200, this piece reflects the eclectic energy of the A$AP ROCKY aesthetic.
- Mostro OG Pony Hair: A unique take on classic styles costing ¥26,400.
- Laser Monogram Denim: This denim piece features an artistic twist, retailing for ¥35,200.

Both collections will be available at select PUMA stores including PUMA Store Harajuku Cat Street, PUMA Store Osaka, and through the PUMA Official Online Store. Selected items may only be available at specific locations, and there may be fluctuations in the release timeline.

Exciting Launch: PUMA Store Shibuya

Additionally, on October 28, 2025, the new PUMA Store Shibuya will open, featuring Japan's first cutting-edge interior design. Located on the 7th floor of Shibuya Scramble Square, it will showcase the latest collections and exclusive items. Customers can enjoy a unique shopping experience with interactive displays and themed exhibits.

Shibuya's launch will feature:

- LED Kicker Screen: Displaying brand messages in an innovative format.
- LED Screen Table: Highlighting exclusive shoe releases, including the much-talked-about Speedcat and H-Street models.
- A limited edition T-shirt showcasing NEKO-san, PUMA’s official character from Japan, making it a collector’s dream.

Opening Campaign

During the opening, customers spending over ¥10,000 can take part in the Big Gacha, with a chance to win fabulous prizes like PUMA accessories and exclusive NEKO-san merchandise.

With strong collaborations and innovative designs this October, PUMA ensures that fashion enthusiasts have much to look forward to in the upcoming months!