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Corian® Design Unveils Global Campaign 'WOW That's Corian®!'

In a groundbreaking announcement today, Corian® Design has unveiled its latest global marketing initiative, titled 'WOW That's Corian®!', which is set to revolutionize perceptions of solid surface design. This campaign elegantly showcases how architects and designers can leverage Corian® Solid Surface beyond conventional uses — far exceeding its traditional role as merely a countertop material.

Igniting Creativity in Design

The campaign celebrates the dynamic evolution of Corian® Solid Surface, which exemplifies exceptional versatility and performance. As stated by Condylia Courtney, the Americas commercial director at Corian® Design, “Corian® Solid Surface is much more than a countertop. It has evolved into a material that architects and designers can use for their most complex design applications, bending, twisting and shaping it into distinctive forms that make people stop and say, 'WOW That's Corian®!'”

This initiative not only underscores the material’s adaptability but also its aesthetic allure, providing professionals in the architecture and design sectors the creative freedom to push boundaries while ensuring impressive, reliable results across industries such as healthcare, education, hospitality, and food services.

Impact Across Industries

One of the most remarkable features of the 'WOW That's Corian®!' campaign is its spotlight on innovative applications of Corian® Solid Surface in various domains:

• - Healthcare: In sterile environments, the solid surface offers a practically seamless, non-porous finish that is easy to clean and maintain, making it ideal for high-touch areas like patient rooms and nurse stations. The colors and shaping possibilities allow for comforting and warm spaces, which are essential in clinical settings.
• - Education: Corian® Solid Surface promotes dynamic learning experiences, from sculptural study pods to community dining areas. The personalization and durability of this material facilitate unique designs that adapt to the vibrant life of educational institutions.
• - Hospitality: In hospitality environments, the solid surface can transform ordinary spaces into memorable experiences. From sleek barring surfaces to stunning spa-like bathrooms, designers have the opportunity to craft spaces that resonate with guests, ensuring both style and practicality.
• - Food Services: Many leading brands trust Corian® Solid Surface not just for countertops but for comprehensive kitchen solutions, including walls, tables, and service lines. Its durability and hygienic properties empower architects and designers to create functional, aesthetic environments that improve efficiency and reflect quality.

Embracing Design Trends

Trends such as biophilic design and minimalist aesthetics are prominent in the evolution of Corian® Solid Surface. The recently launched Nature's Canvas portfolio draws inspiration from nature, providing designers with a wide array of colors and patterns conducive to contemporary design philosophy while enabling them to create both modern and timeless spaces.

Mark Woodman, a color and design expert for Corian® Design, reflects on the versatility of this material, stating, “No other material gives architects and designers this level of aesthetic freedom, formability, and functionality while remaining on-trend.” The various collections within Nature's Canvas embody this versatility, showcasing styles that range from stone-like elegance to organic textures, allowing for effective integration of nature-inspired elements into design work.

This forward-thinking approach, enhancing Corian® Solid Surface's potential to serve as a canvas for creativity, redefines its role in the world of architecture and design.

Conclusion

The launch of the 'WOW That's Corian®!' campaign not only marks a significant step in showcasing the evolving capabilities of solid surface materials but also re-engages architects and designers to rethink their approach to design using Corian®. Those seeking inspiration or professional support can visit Corian’s official campaign page.

As Corian® Design continues to reimagine the boundaries of solid surfaces, it's clear that the future holds exciting possibilities for innovative designs that captivate and inspire.

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Feel free to explore the limitless potential of Corian® Solid Surface and join Corian® Design in this exciting journey of transformation and creativity.