#United States #New York #IBM #Tennis #US Open

IBM Revives US Open Fan Experience with AI Innovations

IBM is ready to transform Madison Square Park into a vibrant hub celebrating the US Open from September 10 to September 13, 2026. As the official AI and Cloud sponsor, IBM invites tennis fans to immerse themselves in a dynamic outdoor experience that combines the thrill of the US Open with cutting-edge technology.

Exciting Activities Await

The four-day event aims to bring fans closer to the action through a variety of interactive experiences that leverage IBM's AI capabilities. Here’s what attendees can expect:

• - IBM Serve Speed: A tennis serve simulator that offers fans a chance to test their serving skills and compare their performance against professional athletes.
• - Calling the Shots: AI-enabled ping pong tables where participants can enjoy a friendly match, complete with AI-driven recaps that analyze their gameplay.
• - AI Photobooth: Capture the moment with an AI-powered photobooth that places you alongside legendary US Open athletes, and creates unique memories amidst iconic New York City backdrops.

This initiative embodies IBM's commitment to enhancing fan engagement, having previously collaborated with the USTA since 1992 to innovate the digital experience for over 14 million tennis enthusiasts globally. This year introduces advanced features such as Live Updates, Serve Quality analysis, and highlights of Key Moments, making the fan experience richer and more informative than ever before.

Event Schedule

Fans can plan their visit around key matches held during Championship Weekend. The park will be open to the public with the following schedule:

• - Thursday, September 10 - 11:00 AM to 9:00 PM ET, with Women's Singles Semifinals coverage starting at 7:00 PM.
• - Friday, September 11 - 9:00 AM to 9:00 PM ET, featuring Men's Singles Semifinals coverage at 3:00 PM.
• - Saturday, September 12 - 11:00 AM to 8:00 PM ET, spotlighting the Women's Singles Final at 4:00 PM.
• - Sunday, September 13 - 11:00 AM to 7:00 PM ET, culminating in the Men's Singles Final at 2:00 PM.

Location and Accessibility

The fan experience will take place in Madison Square Park, located at the intersection of Fifth Avenue and Broadway at 23rd Street in New York City. The pop-up area can be found at the Southeast corner of the park, conveniently adjacent to IBM’s flagship location at One Madison Avenue, making it easily accessible for visitors.

Whether you are a tennis aficionado or just looking for a weekend of family fun, IBM invites everyone to come out and enjoy this free event that celebrates sports, technology, and community. Don't miss this opportunity to be part of an unforgettable experience during one of tennis's most prestigious tournaments.

For more information, media inquiries can be directed to Zach Rowe at IBM via email ([email protected]).