#Japan #Shinjuku #Omnia LINK #Be With #Radiant Communication

Be With's Global Expansion: Bringing Innovative AI Solutions to ASEAN

Be With Corporation, headquartered in Shinjuku, Tokyo, is set to make waves in the ASEAN market with its AI-powered cloud PBX system, 'Omnia LINK'. This strategic move marks the company's initiative to export 25 years of contact center expertise, starting with Malaysia as its launchpad.

As the Japanese market grapples with declining labor availability due to aging demographics, businesses must pivot from traditional, labor-intensive operations. Be With has innovatively risen to this challenge by expanding its 'Omnia LINK' system to enhance operational efficiency, improve service quality, and adapt to a shrinking workforce.

The Essence of Omnia LINK

A standout feature of 'Omnia LINK' is its unique 'seat map' functionality. This tool allows a single supervisor to monitor multiple operators' performance in real-time, employing quality control methodologies borrowed from manufacturing practices. By transforming manual quality assessments into a technology-driven model, Be With has successfully implemented this system across over 100 domestic companies, enabling ongoing improvement cycles and operational excellence.

In an era where the demand for highly skilled labor is increasing, simply staffing operations with talented individuals is no longer sufficient to differentiate a company from its competitors. Here, the quality of operations becomes a vital competitive edge, which Be With aims to replicate universally through their technology-driven solution.

Market Dynamics in Malaysia

Malaysia, with its diverse and multilingual landscape, has emerged as a burgeoning hub for contact centers in the ASEAN region. The country boasts a market size accommodating around 300,000 seats, reflecting a density that is approximately double that of Japan. With a robust English-speaking workforce and increasing demand for IT and cloud-based solutions, Malaysia is a prime candidate for 'Omnia LINK’s' introduction.

However, present solutions are polarized between high-cost options for large enterprises and low-cost offerings for small businesses, leaving a significant gap in the mid-market space. Be With aims to fill this void with 'Omnia LINK', leveraging this strategic insight as a foundation for its ASEAN expansion.

Strengthening Local Presence through Strategic Investment

To accelerate this ASEAN initiative, Be With has acquired an 85% stake in Radiant Communication Sdn. Bhd., a key player in the Malaysian contact center field, thus transforming it into a wholly-owned subsidiary. Established in 1997, Radiant brings vast experience in customer relations and contact center infrastructure, along with its proprietary AI agent solution, 'KeyAI'. This acquisition is pivotal in enhancing 'Omnia LINK's' AI capabilities with Radiant's established customer base and technological know-how.

Future Outlook and Strategic Intent

Looking ahead, Be With plans to integrate software, network, and human services through 'Omnia LINK', further expanding its value proposition within the BPO and contact center domains. By establishing a presence in Malaysia, the company intends to progressively branch out to surrounding countries. The strategy involves marrying the insights gained from the Japanese market with the multilingual and AI-driven competency developed in the ASEAN region.

As Be With embarks on this ambitious journey, it embraces a vision to not only deliver world-class contact center solutions but also to contribute positively to societal growth and cross-cultural business practices across the ASEAN region.

About Radiant Communication Sdn. Bhd.

• - Company Name: Radiant Communication Sdn. Bhd.
• - Location: Level 11, Menara Symphony, No. 5, Jalan Prof. Khoo Kay Kim, Seksyen 13, 46200 Petaling Jaya, Selangor, Malaysia
• - Established: 1997
• - Business Focus: Offers contact center-related solutions, telecommunication equipment, network construction and maintenance, development of AI agents via 'KeyAI', and CRM solutions.
• - Website: Radiant Communication

About Be With Corporation

• - Company Name: Be With Corporation
• - Location: 32F, Shinjuku Park Tower, 3-7-1 Nishi-Shinjuku, Shinjuku-ku, Tokyo
• - Founded: May 12, 2000
• - CEO: Kenji Iijima
• - Business Focus: Development of digital technologies, including the 'Omnia LINK' cloud PBX, and providing AI-driven BPO services and solutions to facilitate companies’ digital transformations.
• - Website: Be With