#Japan #Shibuya #HUMAN MADE #Shake Shack #NIGO

Shake Shack and HUMAN MADE Collaboration: A Cultural Fusion

In an exhilarating announcement, Shake Shack, the renowned New York-based burger restaurant, will unveil an exclusive collaboration menu with the acclaimed lifestyle brand HUMAN MADE starting July 19. Operated by Ivy Company, based in Shibuya, Tokyo, Shake Shack has redefined casual dining since its inception in Japan in 2015, establishing a bridge between authentic American cuisine and Japanese influences.

The Vision Behind HUMAN MADE

Established in 2010 by fashion designer NIGO®, HUMAN MADE embodies the philosophy that "The Future is in the Past." This concept merges tradition with innovation, creating a brand that transcends cultural boundaries while resonating with global fans. The collaboration with Shake Shack brings together HUMAN MADE's signature heart logo and Shake Shack's iconic burger symbol, presenting a unique visual representation of their union.

Exciting New Menu Items

The collaboration introduces three exceptional items that reflect a blend of Japanese and American culinary traditions:
1. HUMAN MADE Teriyaki Shack - A delicious burger featuring a beef patty topped with cheese, teriyaki glaze, white & black sesame seeds, daikon pickles, crispy onions, green onions, and sweet soy mayonnaise, all served on a toasted potato bun.
2. HUMAN MADE Curry Cheese Fries - Crinkly-cut fries drizzled with a rich curry cheese sauce topped with applewood smoked bacon and green onions, providing a savory twist.
3. HUMAN MADE Mango Yuzu Shake - A refreshing blend of vanilla frozen custard combined with mango puree and yuzu juice, topped with whipped cream and mango powder.

Each of these delectable items will be presented in limited-edition packaging adorned with the collaboration logo, emphasizing the uniqueness of this special menu.

Exclusive Collection Launch

Complementing the menu, a limited-edition collection of items inspired by the collaboration has been scheduled for release. This collection, featuring original designs that echo the Shake Shack's spirit, includes:

• - A T-shirt and cap showcasing the collaboration logo.
• - A burger cushion that embodies comfort and style.
• - A PVC pouch and pass case reflecting the creative fusion.

These exclusive items will be available at HUMAN MADE’s online and physical stores as well as at Shake Shack locations, allowing fans to celebrate the collaboration in style.

Additional Unique Merchandise

In select Shake Shack locations, exclusive keyrings and pin badges will also be available for fans. However, please note that customers can purchase a maximum of one piece per item to ensure fairness in availability. Once items are sold out, they will no longer be restocked in-store.

Cultural Significance and Future Reach

These exciting dishes and merchandise reflect NIGO’s knowledge of Japanese cuisine and American culture, bridging two distinct culinary worlds. The HUMAN MADE x Shake Shack offerings extend beyond just food; they represent a cultural crossover that embodies the brand's philosophy and vision.

Upcoming Release Dates

• - Menu Launch Dates:

- July 19: Japan
- July 22: South Korea
- August 6: Mainland China
- July 19: Philippines (burger and fries only)
- July 22: Hong Kong (burger and fries only)
- September 9: Malaysia (burger and fries only)

• - Exclusive Item Release Dates:

- July 19: HUMAN MADE online store and Japan stores
- July 22: HUMAN MADE offline stores in Seoul and Repulse Bay (Hong Kong)

As both brands strive to connect with their respective audiences, the HUMAN MADE x Shake Shack collaboration is poised to be a significant milestone merging culinary art with lifestyle.

For further details and high-resolution images for press inquiries, please refer to the official websites of HUMAN MADE and Shake Shack.