Subway Launches New Year Menu with Tasty Protein Options at Affordable Prices

Subway Unveils New Year Lineup for 2026



As we step into the new year, Subway is launching an exciting new menu designed to offer customers both quality and value. Beginning January 8, 2026, Subway introduces Protein Pockets and an upgraded Sub of the Day lineup, making it easier than ever for fans to enjoy delicious meals without breaking the bank.

Protein Pockets: A Flavorful and Protein-Packed Choice


One of the highlights of Subway's new offerings includes the Protein Pockets, which boast of over 20 grams of protein per serving. These convenient, grab-and-go options come wrapped in a soft tortilla with a delightful wheat flavor, perfect for on-the-go meals. Priced at just $3.99, they are an economical choice for anyone looking to enhance their protein intake without sacrificing taste.

The Protein Pockets are available in four delicious varieties, each featuring a unique combination of ingredients:
  • - Baja Chicken: Grilled chicken, Monterey cheddar, smoky Baja Chipotle sauce, fresh lettuce, Roma tomatoes, and jalapeños.
  • - Peppercorn Ranch Chicken: Grilled chicken, Monterey cheddar, zesty Peppercorn Ranch sauce, lettuce, Roma tomatoes, and pickles.
  • - Italian Trio: Black Forest ham, aged pepperoni, Genoa salami, Monterey cheddar, lettuce, Roma tomatoes, and mayo.
  • - Turkey & Ham: Oven-roasted turkey, Black Forest ham, Monterey cheddar, lettuce, Roma tomatoes, and mayo.

Dave Skena, Chief Marketing Officer for North America, emphasizes the importance of protein in diets today, stating, “Getting more protein in their diet is important to so many people. But all too often, that protein is expensive or fried. With Subway's new Protein Pockets, they can get over 20 grams of protein for $3.99 without sacrificing taste.”

Daily Delights with Sub of the Day


In addition to the Protein Pockets, Subway is enhancing its value menu with the Sub of the Day. This new feature allows customers to enjoy a different six-inch sub every day of the week for only $4.99. Each sub can also be upgraded into a meal by adding a drink, chips, or cookies for an additional $2.

The rotating lineup appeals to a wide range of tastes, offering:
  • - Meatball Monday: Meatball Marinara sub.
  • - Tuna Tuesday: Classic Tuna on fresh bread.
  • - Sweet Onion Wednesday: Sweet Onion Chicken Teriyaki® features.
  • - Turkey Thursday: Oven-Roasted Turkey sub.
  • - Forest Ham Friday: Black Forest Ham options.
  • - BMT Saturday: Italian B.M.T.® delights.
  • - Spicy Italian Sunday: A perfect end to the week.

A Loyalty Program to Celebrate


As part of their commitment to customer satisfaction and value, Subway recently launched the Sub Club loyalty program in December. With this program, every fourth footlong sub is free, creating a fantastic opportunity for customers to save while enjoying their favorite Subway meals.

To learn more about Subway’s exciting new offerings, including the Protein Pockets and daily sub deals, customers can visit the Subway app or check out Subway.com for further details.

Given Subway's reputation as a global leader in sandwich making, with over 37,000 locations, these new offerings are expected to resonate with guests seeking flavor and affordability in their meal choices. Whether you're on a protein-focused journey or just craving classic sub options, Subway's 2026 menu is prepared to meet a variety of dietary needs and flavor preferences.

Topics Consumer Products & Retail)

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