Edible Brands Introduces Edibles.com
In a significant move for the hemp industry, Edible Brands®, renowned for its popular Edible Arrangements®, has launched a groundbreaking e-commerce platform,
Edibles.com™. This innovative marketplace is set to redefine access to the nation’s leading THC-infused products, providing consumers with an unprecedented shopping experience for high-quality hemp goods.
The Vision Behind Edibles.com
Edibles.com is engineered with a wellness-driven approach that prioritizes consumer needs, aiming to simplify the purchasing process for THC products. Led by cannabis industry expert
Thomas Winstanley, the platform leverages Edible Brands’ strong reputation for trust and quality. Winstanley, formerly the Chief Marketing Officer of Theory Wellness, brings a wealth of knowledge from his experience in building successful brand portfolios and retail environments within regulated frameworks.
"Edible Brands' mission aligns with the evolving future of the hemp industry," Winstanley explains.
"Our robust nationwide network positions us uniquely to spur considerable growth in this sector." The platform promises consumers not only a rich selection of products but also educational resources that clarify the often unclear landscape of hemp-based goods.
Addressing Consumer Challenges
Despite its rapid growth, the hemp market struggles with consumer confusion stemming from product inconsistency and unclear quality standards. Edibles.com addresses these challenges head-on by offering a reliable product selection and a comprehensive education center aimed at fostering informed choices among consumers. Strategic partnerships with top innovators like
Cann,
Wana, and
1906 further elevate the marketplace, ensuring that customers receive only the best.
Somia Farid Silber, CEO of Edible Brands, emphasizes this aspect, stating,
"In this rapidly evolving sector, consumers need clarity and accessibility. With Winstanley at the helm, we are set to enhance the customer experience by delivering top-tier, vetted products conveniently." This commitment to quality and ease of access is crucial as the industry continues to develop and mature.
Launch and Future Plans
Edibles.com officially launched in
Texas on
March 20, 2025, marking the beginning of its ambitious expansion plans into other legal markets across the Southeast, including
Florida and
Georgia. Moreover, the platform is set to offer select products for nationwide shipping in areas where it is legally permitted, broadening its reach and accessibility.
Co-founder and CEO of
Cann, Jake Bullock, shared his enthusiasm about the launch, stating,
"This moment will shape the future of the hemp industry, and platforms like Edibles.com are essential for fostering long-term growth in the market."
A New Chapter in Retail
To further enhance its consumer outreach, Edible Brands is planning to disrupt traditional retail practices with a flagship store located in the
Inman Park area of
Atlanta. This new storefront will serve as a prototype for a limited franchising program, providing an opportunity for wider distribution of THC products and creating a bridge between online and brick-and-mortar shopping experiences.
Through these initiatives, Edibles.com aims to democratize access to hemp products that have historically been limited by stringent regulations. With Edible Brands’ extensive franchise network, the company is poised to lead the way in shaping a more inclusive market.
About Edibles.com
Edibles.com stands as the first truly wellness-oriented online marketplace focused on delivering the top THC brands directly to consumers’ doors. The platform is designed with efficacy in mind, merging e-commerce capabilities with an unmatched logistical framework, setting a new standard in the hemp industry. By fostering a reliable ecosystem centered on plant-based wellness, Edibles.com is radically transforming accessibility and convenience within the realm of THC retail.
To explore the new marketplace, visit
Edibles.com.
About Edible Brands®
Based in Atlanta, Edible Brands® is dedicated to acquiring and managing an impressive portfolio of trusted consumer brands across the hospitality and food service sectors. Their integration of innovative e-commerce with a network of local franchises positions them as a leader in the industry, matching consumer needs with quality products and experiences. Their expanding brand collection includes Edible Arrangements®, freshfruit.com™, and Rōti® Modern Mediterranean among others. For further information, check out
ediblebrands.com.