#Japan #Tokyo #LOJEL Limited #Sacs Bar #LOJEL Japan

LOJEL Limited and Sacs Bar Holdings Announce Joint Venture in Japan

In a significant move to expand the LOJEL brand in Japan, LOJEL Limited, headquartered in Hong Kong and represented by An Chieh CHIANG, has partnered with Sacs Bar Holdings in Tokyo, led by President Tsuyoshi Kiyama. The two companies announced their agreement on May 12, 2025, to establish a joint venture called LOJEL Japan, further strengthening the collaboration that has existed for over 30 years between the two entities.

Expansion Plans for LOJEL Japan

LOJEL Japan aims to enhance the availability of LOJEL products through various retail channels. This includes establishing dedicated stores in major shopping areas and creating a robust e-commerce framework as part of a direct-to-consumer strategy. Additionally, the commitment to customer service and sustainability will play a vital role in LOJEL Japan's operations.

Sacs Bar Holdings' subsidiary, SKYL Inc., which has been pivotal in promoting LOJEL products within Japan, will continue to support the wholesale distribution and after-sales service while focusing on its main brand, oltimo.

A Glimpse into Future Strategies

An Chieh CHIANG, the CEO of LOJEL Limited, expressed appreciation for the longstanding partnership with Sacs Bar Holdings, dating back to 1989 when LOJEL products first hit the Japanese market through Tokyo Delica. He emphasized the importance of this joint venture as a culmination of decades of collaborative efforts and friendship.

Tsuyoshi Kiyama, the President of Sacs Bar Holdings, reflected on the foundation built over the years, highlighting how they expanded LOJEL's presence through innovative products like the CUBO suitcase, which saw a dramatic rise in sales post the brand's rebranding efforts in 2017. The CUBO suitcase even achieved a top ranking in the Nikkei Plus 1 compact suitcase category in 2019.

During the global pandemic, both companies faced challenges, but recent reports indicate a resurgence in brand recognition and sales across Asia and North America. With the establishment of LOJEL Japan, there's great optimism for retail expansion, including plans for opening flagship stores in upscale districts like Ginza and Omotesando by the end of 2026.

Commitment to Sustainability and Customer Service

Looking ahead, LOJEL Japan is set to launch in-store initiatives and collaborate with department stores and select shops to enhance its reach in premium markets. The joint venture is keen on incorporating sustainable practices in its operations, focusing on reducing plastic usage and maintaining carbon neutrality.

An Chieh CHIANG has set ambitious targets for the brand, aiming for a significant presence not only in retail but also in e-commerce and customer service. As they embark on this journey, LOJEL Japan is committed to becoming a trusted name in travel and everyday lifestyle products.

Conclusion

Overall, the partnership between LOJEL Limited and Sacs Bar Holdings heralds a new era for the LOJEL brand in Japan, ensuring that customers receive high-quality products paired with exceptional service. As they continue to innovate and adapt to market needs, the anticipation surrounding LOJEL Japan's future looks promising, driving the legacy of LOJEL forward into a sustainable, customer-focused environment.