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FRUGA's First Anniversary: A Year of Flavor and Community

FRUGA, the innovative fruit super soda brand based in Miami, recently celebrated its first anniversary this May. Founded with a mission to provide a delicious, healthier alternative to traditional sodas, FRUGA has captured the hearts of locals and visitors alike, establishing itself as a beloved name in the city's vibrant wellness community.

A Mission Rooted in Community

From the outset, the goal was clear: to create a beverage that not only tasted good but was also good for you. Alan García, the founder of FRUGA, shared, "Plenty of brands come to Miami. We're proud to be born and raised here. We didn't reinvent soda; we just made it real. FRUGA is more than a functional beverage; it's a movement built on real fruit, wellness, and community."

Building strong community ties has been pivotal to FRUGA's success, illustrated by its recent initiative, "Let's Flood Miami." This month-long celebration involved delivering cases of FRUGA directly to many local businesses, gyms, and studios, reflecting the brand's dedication to personal connections and loyalty.

Mariana, the Marketing Director, emphasized this commitment, stating, "At FRUGA, giving back isn't a campaign, it's who we are. 'Let's Flood Miami' was our way of putting real fruit and real community first and celebrating it with everyone."

Remarkable Milestones in Year One

During its inaugural year, FRUGA achieved numerous milestones:
1. Over 120 community events and wellness activations showcased the brand's unwavering commitment to local engagement.
2. More than $50,000 worth of product sampled reflects FRUGA's innovative 'trial-first' marketing strategy, allowing potential customers to experience the soda firsthand.
3. There has been consistent brand recognition among event attendees, fitness enthusiasts, and health-conscious Miami residents, demonstrating the brand's strong appeal in its target demographic.

Looking Ahead: New Launches and Expansions

As FRUGA celebrates its first year, the company is already looking to the future with anticipation. Plans include the launch of its first new fruit flavor and expansion into additional states, bringing the FRUGA experience to even more communities.

Alan asserted, "If you've tried FRUGA, you already know, once you taste it, there's no going back." FRUGA is redefining the soda experience with its product, crafted from real fruit and clean ingredients enriched with vitamins, antioxidants, prebiotics, and plant fiber, making it a natural and healthier alternative to traditional sodas.

Join the Movement

If you're in Miami or visiting, make sure to check out FRUGA’s offerings and discover how this local brand is reshaping the beverage landscape. To learn more and shop online, visit drinkfruga.com.

In celebrating its first anniversary, FRUGA also reinforces its mission of wellness and community spirit, proving that success can indeed taste sweet. As the brand continues to grow, it remains a testament to the power of community connection and health-focused beverages.

Contact Information

• - Isabella Rossini

PR Events Manager
isabella.rossini@drinkfruga.com

With its dynamic presence and community engagement, FRUGA is not just another soda but a lifestyle choice for many in Miami. Cheers to many more years of fruity innovation!