Launch of RevWell Lacto Stick
On May 12, 2025, a groundbreaking supplement called RevWell Lacto Stick will hit the market. Developed through a collaboration between Fancl Corporation, Kirin Holdings, and AXXZIA, this innovative product will be available through AXXZIA's flagship cross-border EC store in China. What sets RevWell apart is its unique ingredient, Plasma Lactobacillus, a proprietary material from Kirin that promises to enhance immunity—an increasing concern among health-conscious consumers.
Market Context
In recent years, the Chinese supplement market has shown explosive growth, projected to reach approximately 4.9 trillion yen by 2024, significantly surpassing Japan's 1.3 trillion yen market. This booming sector aligns with the rising health awareness among consumers, particularly regarding immunity. Research shows that 36% of consumers surveyed expressed concerns about their immune health, indicating a strong demand for solutions that address these needs.
The collaboration between Fancl, with its expertise in supplement formulation, Kirin, with decades of research in immunity, and AXXZIA, a leader in cross-border e-commerce, creates a powerful team focused on developing this crucial product. They aim to meet the growing demands of Chinese consumers and promote the adoption of inner care routines.
Product Overview
The RevWell Lacto Stick contains 1 trillion Plasma Lactobacillus per stick, along with 30mg of GABA to support overall health. It also includes several key ingredients designed to enhance efficacy, such as essential amino acids, Vitamin B6, and various minerals—these are expertly formulated by AXXZIA. The product is packaged conveniently in sticks of granules, making it not only functional but also enjoyable to consume straight from the packet.
Pricing and Availability
The retail price for RevWell Lacto Stick is set at 7,344 yen, though this may fluctuate based on exchange rates for the Chinese market. The product will be available through AXXZIA’s flagship stores across several platforms, including Tmall Global, Douyin, and RED BOOK, as well as select duty-free stores in Japanese airports.
Conclusion
As the demand for immune health products rises in China, the introduction of RevWell Lacto Stick is timely. With a rich background shared between the collaborating companies, consumers can look forward to a product meticulously crafted to meet their health needs. This launch not only signifies an exciting new entrant to the market but also underscores the potential for further growth in the health supplement industry in China. With more consumers prioritizing their health, RevWell Lacto Stick represents a promising solution for those looking to bolster their immunity through innovative, well-researched formulations. Consumers eager to enhance their health can look forward to this new offering in just a few months.