#Spain #Madrid #Huawei #FITUR 2025 #Petal Ads

Huawei and Petal Ads at FITUR 2025

At the renowned FITUR 2025, a global travel trade fair, Huawei and its advertising platform Petal Ads unveiled compelling insights into the dominance of China in the technology and tourism sectors. Dr. Jaime Gonzalo, Vice President of Huawei Mobile Services in Europe, highlighted a key finding: Chinese tourists spend nearly double compared to the average international traveler, indicating a significant economic force within the global tourism market.

The annual FITUR event attracts tourism professionals from around the world to discuss industry performance while emphasizing sustainability, innovation, and economic impact. Huawei's involvement, particularly through Petal Ads, seeks to bridge leading Spanish tourism entities with representatives from China, thus fostering economic and cultural collaboration.

Insights into China's Global Tourism Influence

Dr. Gonzalo stressed the critical importance of understanding the Chinese tourism market to thrive in the competitive landscape. "As one of the largest outbound travel markets globally, China plays a pivotal role in driving revenue across various sectors, including retail and entertainment," he explained. This surge in spending from Chinese tourists underscores the need for businesses and travel destinations worldwide to meet their specific preferences, often by utilizing popular digital platforms from China.

He also pointed out that China's investment in innovation, specifically in 5G technology, which amounts to €1 billion by 2025, far surpasses European investments in this area. This technological advancement, combined with progress in Internet of Things (IoT) solutions and a 'super app' ecosystem, enhances China’s position in the tourism market. Dr. Gonzalo emphasized that to attract Chinese tourists effectively, a comprehensive approach that incorporates multiple devices and channels is essential—something that Huawei's Petal Ads platform excels in.

Highlights from the Networking Event

The event commenced with a keynote address from He Yong, China's Minister Counsellor for Cultural Affairs, setting a collaborative tone for the discussions. Following this, Carmen González Gens, Vice President of Huawei Technologies Spain, delved into the company's vision for sustainable tourism, which revolves around five core pillars: environmental sustainability, connectivity, digital transformation, inclusive tourism, and off-peak travel.

She emphasized the transformative role of technology in enriching travel experiences, particularly for Chinese visitors. Huawei aims to smooth out the travel experience by removing friction points and enhancing access to vital information. Furthermore, Huawei is spearheading efforts to modify tourism patterns by encouraging off-peak travel, reflecting the growing interest among Chinese tourists for local and less commercialized experiences.

In addition, Julio López Astor, Deputy Director of Tourism Studies and Knowledge at TourSpain, shared key findings from the 2024 International Visitor Satisfaction Survey. He indicated that Chinese tourists express high satisfaction levels, particularly valuing leisure activities over their overall travel experience. While they appreciate the beauty and green spaces in urban areas, concerns were raised about safety, tranquility, and language barriers within Spain. This feedback serves as a call to action for the tourism industry to enhance leisure offerings, bolster sustainability efforts, and improve safety measures to elevate the overall experience for these visitors.

Connecting Brands with China's Tourist Industry

Huawei's Petal Ads platform revolutionizes the Spanish tourism landscape by facilitating precise audience targeting and a broad reach within the Chinese market. By leveraging AI-driven technology and proprietary data, brands can craft tailored campaigns designed to attract high-value Chinese tourists, ultimately increasing user engagement and optimizing return on investment through real-time performance enhancements.

Petal Ads connects publishers, advertisers, and marketers globally, boasting over 360,000 publishers and spanning more than 200 industries, and it introduces agencies and companies to over 730 million new customers worldwide. For further details on Petal Ads, visit Huawei Ads.