#Japan #Tokyo #Christmas #FamilyMart #BE:FIRST

BE:FIRST and FamilyMart Celebrate Christmas Together

The much-anticipated Christmas season is approaching, and FamilyMart is all set to delight its customers with a festive twist featuring the popular group BE:FIRST. Starting December 9, 2025, the convenience store chain will showcase its newest commercial titled 'FamilyMart × BE:FIRST Christmas Chicken'. In this vibrant new TV spot, the members of BE:FIRST are seen enjoying a fun-filled Christmas party complete with delicious chicken offerings.

A Mouthwatering Christmas Party

In the commercial, the BE:FIRST members gather around a table loaded with various Christmas delicacies. Excitement fills the air as LEO announces, "Here comes the chicken!" showcasing two delicious options: the 'FamilyMart Premium Chicken (Bone-In)' and 'Charcoal-Grilled Roasted Chicken Leg (Bone-In).' SOTA and MANATO eagerly dive into the feast, while SHUNTO can’t help but exclaim, "Yum!" The camaraderie and joy of the members are infectious as they celebrate the season, dancing around the table and enjoying each other's company.

The backdrop of the snowy mountains enhances the festive ambiance, making it a perfect setting for a Christmas celebration. This year's commercial will be complemented by the uplifting new song 'Streetlight', a track tied to the campaign that encapsulates the warmth and joy of spending special moments with loved ones during the holiday season.

TV Commercial Details

• - Title: 'FamilyMart × BE:FIRST Christmas Chicken'
• - Airing Date: December 9, 2025
• - Cast: BE:FIRST Members
• - Theme Song: 'Streetlight' by BE:FIRST
• - Broadcast Area: Nationwide (excluding certain regions)
• - Watch Here: Watch Video

Exclusive Chicken Flavors

In conjunction with this campaign, FamilyMart is excited to introduce a limited-edition flavor of its popular 'FamilyChicken'— the 'FamilyChicken Black Truffle Flavor,' priced at 239 yen (tax included 258 yen). This luxurious chicken option will be available in approximately 16,400 FamilyMart stores nationwide starting December 9. The combination of juicy chicken and the exquisite aroma of black truffle offers a unique dining experience perfect for the holidays.

BE:FIRST Behind the Scenes

The excitement doesn’t stop with the commercial. The members of BE:FIRST shared their thoughts during an interview about their experience and favorite products from FamilyMart. JUNON highlighted his love for the 'Premium Chicken', particularly excited about indulging in freshly cooked hot chicken during filming. Meanwhile, SOTA was voted the 'Best Member to Treat You to Chicken' in a playful discussion among the group, showcasing their lighthearted camaraderie.

A Festive Christmas Celebration

SOTA also mentioned plans for a private Christmas party with the members, filled with cakes and FamilyMart's chicken products, to enjoy quality time together after their fan meeting tour.

Special Music Video and Commentaries

Adding to the festive fun, select FamilyMart stores will feature special wrapped designs highlighting the campaign from November 25 to December 25, 2025. These stores will showcase the music video for 'Streetlight' along with exclusive commentary from BE:FIRST, providing fans with distinctive viewing experiences.

Limited-Time Chicken Offers

From December 20 to 25, 2025, FamilyMart will offer special chicken promotions, such as discounts on selected chicken purchases and complimentary drink vouchers for chicken set purchasers. This seasonal offer is a perfect opportunity for customers to gather with friends and family over delicious festive meals.

As Christmas draws near, FamilyMart invites everyone to experience the joy of the holiday season with specially curated chicken selections and the warmth of togetherness. Don't miss out on enjoying a delightful meal while celebrating with your loved ones this Christmas!