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The Amos International Candy Festival 2026: Celebrating Sweet Innovations for Joy and Health

The Amos International Candy Festival, taking place in Shenzhen, China, has emerged as a prominent event in the candy industry, gathering distributors, creators, and leaders from nearly 50 countries. This three-day festival is more than just a showcase; it’s a vibrant celebration of sweet innovations aimed at enhancing joy and health for consumers worldwide.

Shenzhen, often dubbed the 'Silicon Valley of China', provides a fitting backdrop for such a creative event. During the festival, participants engage in various activities aimed at fostering dialogue, sharing experiences, and exploring product innovations. The event not only highlights recent advancements in the candy sector but also promotes sustainable practices that benefit communities across the globe.

Parading Sweetness: The International Candy Carnival

The festival kicked off with the International Candy Carnival, transforming the Shenzhen Talent Park into a playful paradise of sweets. Attendees enjoyed interactive experiences presented by brands like AMOS and Biobor, featuring mascot parades and creative installations. Amos Ma, the founder and CEO of Amos Food Group, officially inaugurated the festival, followed by a stunning drone show that illuminated the cityscape with candy-inspired visuals and the tagline, "Amos brings world sweets to everyone in Shenzhen." This lively carnival was an invitation for residents and consumers alike to dive into a delight-filled world of sweets through taste, fun, creativity, and shared experiences.

The festival seeks to establish itself as a recurring cultural platform that will unite sweets, creativity, and global communities under one roof. It emphasizes the idea that candy can spark joy and serve as a bridge connecting diverse cultures.

Global Forum on Candies: New Horizons for Joy and Health

A significant component of the festival was the Global Forum on Candies, which convened international experts to discuss the industry's future concerning the enduring consumer demands for joy and health. Insights shared by companies like NielsenIQ and Innova Market Insights shed light on developing global market and consumer trends. Notable speakers included Audra Vogler, VP of NCSA; Olivier De Salmiech from Kerry; and Nobel Laureate Professor Aaron Ciechanover, among others. Their diverse insights provided a strategic overview of how joy and health could steer the next chapter of the global candy industry.

The forum also introduced the “Double H Global Sweet Value Co-Creation” initiative, which calls for deeper product innovation, stricter quality standards, and sustainable growth collaborations within the industry. This initiative broadens Amos's role as a sweet innovator, extending from product creation to co-creating value across the global candy ecosystem.

Distributor Conference: Innovations Hand in Hand with Growth

At the Global Distributor Conference, Amos Ma detailed the group's long-term sustainable innovation mechanisms. He discussed five key methodologies, including six-sensory innovations, scenario innovations, cross-border innovations, artificial intelligence-driven innovations, and functional nutrition innovations. Elaine Wu, EVP of Amos Food Group, unveiled exciting new products like the AMOS creative To-yah Doodle Eggs, which merge candy with creative play, and the adventurous ZestPuck fruit pops, along with other hot items. Under the Biobor brand, the latest nutritional innovations were also showcased with the tagline, "Sweet Nutrition for Families Worldwide."

Renowned media figure Yang Lan participated in a panel discussing innovations, globalization, and long-term brand building. The conference highlighted Amos's vision for establishing a strong global brand identity. The “Amos Treats the World to Sweets” campaign symbolizes their commitment to connecting with consumers globally through retail, creativity, music, sports, and cultural experiences, reinforcing their role as a sweet messenger to the world.

From Sweet Connections to Positive Impact

The sweet messenger vision extends into social responsibility. During the festival, Amos announced a partnership with the Yao Foundation, led by former NBA star Yao Ming, to launch the "Sweet Ambassadors" initiative, supporting youth basketball programs in underserved rural communities. This initiative aligns with Amos's broader commitment to social responsibility, which includes supporting children with disabilities and providing care to refugee children worldwide through candy donations. Amos also received the China-Europe Award for Best Corporate ESG Practices in 2025, emphasizing their commitment to positive social impact.

Collectively, these efforts form a deeper meaning for the slogan, “Amos brings world sweets to everyone,” illustrating that sweetness is not only to be enjoyed but also shared.

Together for a Sweeter Future

The festival mapped out Amos's dual missions: to continue evolving the concept of sweetness as a sweet innovator and to act as a sweet messenger, connecting people through candies. Moving forward, Amos pledges to maintain a spirit of innovation rooted in joy and health while strengthening partnerships worldwide, delivering more joyful and meaningful sweet moments to consumers and communities on a global scale.

About Amos Food Group

Founded in 2004, Amos Food Group is a global confectionery company with integrated manufacturing, research, and development capabilities. They engage consumers across over 80 markets worldwide with products that embrace a clear vision of joy and health, represented by innovative AMOS candies including product lines like Peelerz, 4D Gummies, and TastySounds, as well as nutritious Biobor jelly candies. In the 2026 Candy Industry Top 100 ranking, the company proudly holds the 48th position, continuing to bring innovative, joyful, and meaningful sweet experiences to consumers around the globe.