#United States #Philadelphia #CMI Media Group #Microsoft Advertising #Compas

CMI Media Group and Compas Partner with Microsoft Advertising for Healthcare Growth

In a significant move for the healthcare marketing sector, CMI Media Group and Compas have paired with Microsoft Advertising to bolster growth and customer engagement for healthcare brands. This collaboration, announced on April 8, 2025, aims to provide healthcare companies with the ability to amplify their reach within the Microsoft ecosystem and further afield.

CMI Media Group, recognized as WPP's specialized agency in healthcare, has been a crucial player in transforming how healthcare marketing functions. Over the past year, the agency was named Microsoft Advertising's Performance Partner of the Year, setting the stage for this promising new partnership. The primary goal of this collaboration is to offer clients innovative marketing solutions and improved return on investment through strategic support.

Justin Freid, Chief Media Innovation Officer at CMI Media Group, reflected on the transition, noting, "This represents a major milestone for the healthcare industry combining valuable expertise and reach. With this unique agreement, we can offer all of our clients expanded benefits for their search engine marketing and display investments."

The partnership underscores the commitment to advancing digital marketing within healthcare, combining Microsoft Advertising's advanced capabilities with CMI Media's strategic know-how. As both companies collaborate, they aim to elevate client success in an increasingly competitive market.

Amanda Richman, VP of Global Sales at Microsoft Advertising, emphasized the importance of integrating media with advertising technology. She stated, "When media and advertising technology are seamless, brands can engage in more personalized and impactful experiences with their audience." The merging of these components is intended to drive growth for their joint healthcare clientele.

The healthcare sector is evolving rapidly, increasingly driven by data-focused strategies and tailored advertising. CMI Media Group and Compas have been at the forefront of these transformations, pioneering innovative media-buying and planning approaches for pharmaceutical and life sciences industries. Through their collaboration with Microsoft, they are poised to further streamline and personalize marketing efforts to healthcare professionals, patients, and caregivers while ensuring maximum efficiency.

CMI Media Group has developed specialized tools that focus on audience outreach, ensuring that healthcare brands maintain effective communication with their key demographics. Their superior data analytics capabilities guarantee that all marketing endeavors are both precise and impactful, maximizing media reach and performance.

For those interested in learning more about these services or inquiring about partnerships, CMI Media Group welcomes discussions with potential clients via their contact email. With years of experience and continued accolades, CMI Media Group is dedicated to success within the health and wellness sectors.

About CMI Media Group

CMI Media Group, a subsidiary of WPP, specializes in health-focused media strategies. Their extensive offerings cover audience strategy, data analytics, media buying, and direct response marketing. By integrating technology and talent, they aim to deliver cutting-edge marketing solutions for their clients.

About Compas

For over 35 years, Compas has represented a range of media providers and focuses on optimizing media investments for healthcare agencies. The company places a significant emphasis on transparency, efficiency, and client satisfaction, reaffirming their status as leaders in the healthcare marketing field. Compas is also recognized for its commitment to diversity and inclusion, further contributing to its exemplary workplace culture.

As this collaboration unfolds, it will undoubtedly reshape healthcare marketing strategies and enhance competitive advantages for brands navigating this digital landscape.