#United States #London #Seattle #Alaska Airlines #Reykjavik

Alaska Airlines' Bold Step into Global Aviation

Alaska Airlines is taking significant strides in international aviation with the announcement of two new nonstop routes to London Heathrow and Reykjavik, Iceland. These flights, scheduled to launch in the spring of 2026, represent a crucial part of the airline's vision of becoming a premium global carrier, enhancing its connectivity from its Seattle hub.

New Routes Unveiled

With the launch of these routes, Alaska Airlines aims to cater to both business and leisure travelers looking for direct access to these popular destinations. London, known as the largest intercontinental market from Seattle, will have daily flights operated by the state-of-the-art Boeing 787-9 Dreamliner. Reykjavik, revered for its stunning landscapes and adventures, will be serviced daily during the brighter summer months on the Boeing 737-8 MAX aircraft.

Seattle to London

The daily Seattle-London route is particularly significant, as it connects travelers to one of the most sought-after international cities. Passengers can look forward to experiencing the luxurious amenities aboard the 787-9, which include 34 enclosed suites in Business Class featuring fully lie-flat seats, allowing for a more comfortable long-haul flight.

According to CEO Ben Minicucci, "With these bold steps, we are accelerating our vision to connect our guests to the world, emphasizing a superior travel experience.” This route will not only cater to Seattle's residents but also connect those from Alaska and Hawaii, providing a much-needed alternative to existing flight options, ensuring greater availability and flexibility for travelers.

Seattle to Reykjavik

The Seattle-Reykjavik route will operate daily in the summer season, tapping into the adventure tourism market. Iceland's breathtaking natural beauty makes it a prime destination for travelers seeking unique experiences. With the sturdy 737-8 MAX aircraft, this route is designed to provide both comfort and efficiency, ensuring guests reach their destination with ease.

A New Global Identity

As part of this expansion, Alaska Airlines is unveiling its new exterior design for the 787-9 aircraft. The striking livery draws inspiration from the spectacular Aurora Borealis, embodying the airline’s essence and reflecting its commitment to connecting the Pacific Northwest to the wider world. The palette of deep blues and greens, complemented by ribbon-like flows, embodies the beauty of Alaska's landscapes.

Chief Commercial Officer, Andrew Harrison, remarked, "Our new exterior embodies Alaska's transition to a global airline with beauty, grace, and a nod to our heritage." This rebranding marks the beginning of Alaska Airlines evolving into a globally recognized name while still honoring its roots.

Future Expansion and Vision

Alaska Airlines is not stopping at London and Reykjavik. The airline plans to establish a strong transatlantic presence with expectations to serve at least 12 intercontinental destinations by 2030. This expansion strategy is bolstered by partnerships with American Airlines and British Airways, enhancing the overall travel experience for guests.

Moreover, Alaska plans to open a new pilot base in Seattle along with the establishment of a dedicated hub for its 787-9 aircraft. As part of its continued growth, Alaska Airlines has already introduced several other long-haul routes, including service to Seoul-Incheon and existing connections to Tokyo Narita and soon, Rome.

The dedication to delivering a premier travel experience is evident in Alaska's commitment to upgrading its onboard services and amenities. The existing Airbus A330 fleet, managed by Hawaiian Airlines, will also undergo enhancements to further elevate the travel experience for guests flying to and from Hawaii.

Conclusion

Alaska Airlines is set to redefine the standards of international travel with its new routes and evolving identity. As the skies open wider for this esteemed airline, travelers can look forward to unmatched service and connectivity that promises to elevate their journey across the globe. For those interested in booking flights to these exciting new destinations, stay tuned for ticket availability coming this fall at alaskaair.com/london. Join Alaska Airlines in this new chapter and experience the future of air travel!