#Japan #Tokyo #Voice Communication #Internal Radio #FM BIRD

FM BIRD Launches Internal Radio Narration and Production Support

FM BIRD, a company specializing in the management and training of radio personalities and bilingual DJs in Japan, has recently initiated a service providing radio personality dispatch and production support for corporate internal radio programs. This is aimed at enhancing companies’ internal branding and communication efforts.

Why Internal Radio Now?

In an era where hybrid work models have become common and organizations have diversified, many companies are facing challenges in internal communication. Issues such as the inability of management to effectively communicate their thoughts to employees and a lack of interdepartmental connections are becoming increasingly prevalent. As a solution, the introduction of internal radio, which allows for emotional and engaging communication through audio format, is on the rise.

Companies that have embraced internal radio often utilize it as a platform for management to convey messages to employees, leading to significantly improved engagement levels. According to a survey conducted by Otobank, a staggering 95% of companies that implemented internal radio reported satisfaction with its impact on employee engagement. However, many organizations also encounter obstacles when they attempt to start their internal broadcasts. Common challenges include:

• - Employees' presentations being too casual or overly serious.
• - Difficulty in understanding audio editing or structuring radio programs.
• - Struggling to produce engaging content that attracts a growing listener base.

To tackle these hurdles, FM BIRD utilizes its extensive experience in the radio industry, supported by the Otobal Group's system expertise, to develop services that bring companies' messages, desired voices, and dialog opportunities to life.

Features of the Internal Radio Personality Dispatch Service

1. Casting “Communication Professionals” from the Top Ranks of Radio

FM BIRD dispatches professional personalities and narrators who have proven success in radio shows and commercials. They offer not just scripted readings, but rather a personalized audio delivery that resonates with employees' hearts and ears, tailored to the company’s culture and broadcast concept.

2. Dramatically Enhance the Quality of Interviews and Conversations

Professional personalities participate as facilitators in various formats including CEO-employee dialogues and new employee interviews. Their expertise in eliciting engaging stories brings out the best in employee contributions, easing their nerves and allowing for meaningful exchanges. This serves as an opportunity for internal personnel to learn from the professionals’ fine-tuned conversational skills.

3. Comprehensive Production Support Utilizing Extensive Experience

FM BIRD has a solid history in planning and producing numerous FM radio programs. In addition to providing voice talent, they assist with program structure, scriptwriting, selecting background music, and audio editing, offering a full-service approach to creating compelling radio shows that engage listeners.

Examples of FM BIRD Talents

• - Nao Kaneko: A seasoned navigator for famous FM stations like NHK and J-WAVE, known for her calming and warm delivery—ideal for corporate interviews and internal dialogues.
• - Chizuru Kobayashi: A former NHK news anchor, she brings a bright and friendly demeanor to employee interviews and corporate news.
• - Sakiyo Suzuki: Formerly an announcer at Miyagi Television, she combines her knowledge and experience to convey internal news and employee stories effectively.
• - Keita Aoyama: Active in various audio formats and recognized for his expressive storytelling, he can articulate a company’s vision through internal radio.
• - Kai Ishimine: Known for his engaging conversational style, he leverages his radio experiences to keep corporate news lively.
• - Daiki Haraguchi: An experienced announcer with a vibrant style, his ability to create energetic programs contributes to engaging internal broadcasts.

Typical Use Cases

• - Voicing Top Messages: Communicating management's vision and thoughts through warm conversational formats.
• - Company News & Topics: Delivering weekly or monthly employee updates in an engaging manner.
• - Employee Features & Project Stories: Showcasing department efforts and project anecdotes through a dynamic talk-show style.

FM BIRD's internal radio service collaborates with its parent company, Otornal, to provide secure audio content distribution through its platform "Shana Radio." This allows for secure internal broadcasting, enabling smooth audio content planning and production.

The dedicated SaaS, Shana Radio, ensures high security against information leaks, user-friendly interface and analytics features to track listener engagement and playback metrics.

About FM BIRD

Company: FM BIRD Co., Ltd.
President: Makiko Nagakura
Established: 1994
Address: 1-1-26-326 Nakameguro, Meguro-ku, Tokyo, 153-0061, Japan
Business Summary: FM BIRD focuses on the planning and production of audio content such as radio programs and podcasts, as well as talent management, training, and various courses on speech and performance skills. The company, founded in 1994, aims to enhance communication through voice-driven initiatives. Contributing to the growing intersection with digital audio advertising and content through its affiliation with Otornal, FM BIRD continues to expand the possibilities in the realm of audio communication.

For inquiries, feel free to contact us here.