#Japan #Tokyo #Meiji #NMN #AminoCollagen

Launch of Amino Collagen NMN: A New Era in Aging Care

On September 8, major producer Meiji Co. Ltd., represented by President Bunjiro Yao, announced the release of the latest addition to its renowned Amino Collagen series – Amino Collagen NMN. This innovative product incorporates NMN (Nicotinamide Mononucleotide), a cutting-edge ingredient recognized globally for its potential in supporting aging care. The official launch is set for September 8 nationwide, promising to meet the high inbound demand for collagen products in Japan.

Product Highlights

The newly released Amino Collagen NMN offers an impressive formulation: each serving of 7 grams not only provides 5,000 mg of collagen peptides but also 250 mg of NMN. The product uses 100% fish collagen as its source, ensuring purity and quality. Notably, NMN's purity is guaranteed at 99% or higher, providing consumers with confidence in its effectiveness.

As part of a new initiative to combat counterfeit products, Meiji will also imprint an official product mark on the packaging, helping customers to easily verify they are purchasing genuine items. This proactive step reflects the company’s commitment to consumer protection.

Market Insights

The NMN supplement market in Japan is on a rapid trajectory. In 2023, its market size was estimated at approximately ¥7.9 billion, projected to surge to ¥14.9 billion in 2024. This growth is primarily driven by the expansion of e-commerce platforms, where sales are increasingly concentrated. Interest in NMN supplements is particularly pronounced in China, with growing curiosity in Southeast Asian countries like Taiwan and Vietnam. As more travelers choose Japan as a shopping destination for NMN products, the engagement with international markets continues to rise.

Meiji's strategic decision to position Amino Collagen NMN within this expanding market aims to capitalize on the popularity of its flagship Amino Collagen line while enhancing its global share. The product’s unique positioning is expected to bolster the company's presence both domestically and internationally.

Consumer Protection Measures

In line with its commitment to customer safety, the new product packaging will feature a specialized official mark made up of the Amino Collagen logo. This allows consumers to distinguish authentic products from counterfeits using tools like magnifying glasses. Meiji is dedicated to maintaining product integrity and ensuring that customers can trust their purchases.

Looking Ahead

Through the launch of Amino Collagen NMN, Meiji aims to invigorate the beauty and health food market further, contributing to consumers' overall wellness. As the company continues to innovate and expand its product offerings, enhanced customer satisfaction and loyalty remain top priorities. This launch not only reflects Meiji's response to market demand but also highlights their ongoing efforts to protect consumers and provide high-quality health solutions.

The introduction of Amino Collagen NMN promises to set new standards in the beauty supplement sector, paving the way for a healthier, more vibrant future for its consumers.