Neiman Marcus Unleashes Bold Maximalism in Fall 2025 Campaign

Neiman Marcus has recently launched its ambitious Fall 2025 campaign, aptly named 'Elegance, Untamed.' This initiative is a vibrant homage to the current maximalist fashion trend embracing an approach of 'more is more.' The campaign's objective is to inspire customers to enjoy dressing without constraints, blending luxury with individual expression.

A Dazzling Showcase of Luxury
The 'Elegance, Untamed' campaign prominently features striking designs and collections from renowned fashion houses, including Dries Van Noten, Loewe, Tom Ford, LaPointe, Aknvas, Ganni, Alex Perry, Christian Louboutin, Valentino, Givenchy, and Armani. These rich jewel tones combined with ornate embellishments and daring animal prints create a stunning visual feast that calls for attention.

Dynamic Imagery That Captures a Mood
Star models Andreea Diaconu and Mathieu Simoneau play pivotal roles in bringing this campaign to life, captured through the lens of celebrated photographer Charlotte Wales. The visuals convey a narrative—depicting a stylish couple whose bold choices reflect their sophisticated confidence. Statement outerwear, oversized accessories, daring earrings, and texture layering contribute to a narrative that is both opulent and polished.

Kristin Maa, Chief Marketing Officer at Saks Global, expresses the campaign's essence beautifully, stating, "At Neiman Marcus, we believe fashion should be a celebration of individuality. This campaign not only curates the season's most extraordinary trends but also invites our customers to embrace their style without limits." This ethos is reflected throughout the campaign—with an invitation to explore diverse fashion expressions that reek of opulence and confidence.

Exploring Textures and Depth
The campaign’s aesthetics balance lush settings with refined elegance. There’s a distinctive duality, where eclectic luxury harmonizes with polished sophistication. This creative vision is encapsulated in the detailed environments and the thoughtful styling of the characters, inviting viewers to delve into a world where richness and abundance reign supreme.

Elle Strauss, Chief Creative Officer of Saks Global, elaborates on the intention behind the campaign. "This showcase presents a couple that draws attention not through conventional means, but through the decisiveness of their fashion choices. They navigate the world with grace and flair, merging sophistication with a refreshing approachability that epitomizes modern elegance. This blend represents the heartbeat of the 'Elegance, Untamed' philosophy."

A Nationwide Experience
The campaign will extend beyond traditional advertising. It will be visible across Neiman Marcus stores nationwide starting September 5, representing transformative backdrops highlighting the season's most sought-after looks. Digital channels, remote selling, and robust media placements ensure that Neiman Marcus's stunning visual narrative reaches a wider audience excited to engage with the content.

About Neiman Marcus
Neiman Marcus stands out as a premier luxury retailer known for an exclusive selection and unparalleled customer experience. It represents a unique blend of curated products, exceptional services, and immersive activations aimed at indulging customers in their quest for the extraordinary. The brand's legacy of connecting top-tier luxury designers with dedicated patrons is evident through its lasting influence and dedication to high-end retail excellence.

A Glimpse into Saks Global
Part of the expansive Saks Global portfolio, Neiman Marcus is aligned with other luxurious entities like Saks Fifth Avenue. Through its extensive retail presence and innovative luxury experiences, Saks Global is committed to redefining modern shopping, ensuring that each touchpoint offers a personalized and unforgettable engagement.

With 'Elegance, Untamed,' Neiman Marcus sets the stage for a fall filled with bold choices, dynamic styles, and an invitation for all customers to step into the world of luxe individualism. Be prepared to celebrate a season that pushes the boundaries of traditional fashion while embracing the joy and thrill of creativity in personal style.