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YOMIKO's Creative Glory at the Transportation Advertising Grand Prix 2025

In an outstanding achievement, YOMIKO, the prominent Japanese advertising agency, recently secured the prestigious Grand Prix at the "Transportation Advertising Grand Prix 2025", organized by East Japan Marketing & Communications, Inc. The award highlights YOMIKO's commitment to excellence in transit advertising and innovative creative strategies.

Overview of the Award

The Transportation Advertising Grand Prix is an esteemed recognition in the advertising industry, focusing on advertising works in transportation and urban signage. It consists of six categories: the Station Media Category, the Station Poster Category, the Vehicle Media Category, the Digital Media Category, the Space Production Category, and the Media Promotion Category.

The judging process evaluated advertisements displayed from April 1, 2024, to March 31, 2025, on various media managed by East Japan Marketing & Communications, including JR East, Tsukuba Express, Yurikamome, Rinkai Line, JR Freight, Shinano Railway, and Tokyo Monorail, along with city signage displays.

Among a total of 38 selected works, the judges awarded the Grand Prix, one Best Category Award per category, and five Excellence Awards, demonstrating YOMIKO's successful creativity and strategic execution.

Award-Winning Project Details

Grand Prix Winner

• - Company Name: Sōmi Foods Co., Ltd.
• - Project Title: Grilled Meat Cuts Jack Advertisement

Creative Team

The winning project was crafted by an exceptional team led by:

• - Shinnosuke Togawa, Creative Director/Art Director at the Integrated Creative Center
• - Yusuke Nakagawa, Planner at the Brand Activation Center
• - Akira Higo, Planner at the Brand Activation Center
• - Kenichi Miyazaki, Creative Director/Copywriter at the Integrated Creative Center
• - Iori Tsuji, Planner at the Integrated Creative Center

Additionally, the project was supported by YOMIKO Creative Studio, featuring:

• - Junichi Shoji, Art Director
• - Natsuha Kuroda, Designer

Account Executives

YOMIKO's success also owes much to its dedicated account executives, including:

• - Takashi Yamaguchi, Second Division of Kansai Business Production Bureau
• - Yusuke Mitsunaga, First Division of the Fifth BP Bureau

A Vision for Future Creativity

YOMIKO continues to leverage its deep insights into consumer behavior and innovative approaches to overcome brand challenges. Their commitment to integrated communication solutions ensures the delivery of impactful creative works that resonate with audiences.

In addition to advertising, YOMIKO's business extends to digital areas and consulting across various sectors, championing initiatives such as Community Creation® and Civic Pride® that foster urban development. The company strives to secure sustainable growth in business and society, positioning itself as a “GAME CHANGE PARTNER” for future challenges.

For more insights and updates on YOMIKO, visit their website.