#Brazil #Duas Rodas #Ingredients #DR Flavors #Jaraguá do Sul

A Century of Flavor: Duas Rodas Transforms into DR Flavors & Ingredients

In an exciting turn of events, Brazilian multinational Duas Rodas has unveiled its new brand identity as DR Flavors & Ingredients in celebration of its 100th anniversary. This milestone not only signifies a century of achievements but also a pivotal evolution for the company founded in Jaraguá do Sul, Santa Catarina.

The rebranding reflects a journey marked by innovation, vitality, and steady growth both locally and internationally. Over the past century, Duas Rodas has expanded its footprint to eight countries, establishing production units in Brazil, including Santa Catarina, São Paulo, and Sergipe, as well as facilities in Mexico, Chile, and Colombia. Additionally, the company has developed logistical and technological hubs in key global markets such as Germany, Poland, China, and the United States.

Guided by its purpose to “connect people and brands through solutions that awaken the senses, generate value, and inspire the future of food responsibly,” DR Flavors & Ingredients is now present in over 70 countries worldwide. This drastic rebranding targets a closer connection with consumers, emphasizing the emotional and sensory ties that food establishes with individuals, a growing trend in the global food landscape.

The transition is spearheaded by the chairman Leonardo Fausto Zipf and CEO Rosemeri Francener, both possessing a deep respect for the company’s storied past. “We are the result of dedicated and visionary individuals,” says Zipf. “This company has always known how to reinvent itself while remaining true to its essence. We are looking toward the future, but our foundational values remain steadfast.”

Francener echoes this sentiment by highlighting the responsibility that comes with achieving a century of excellence. “Reaching 100 years is a rare feat and much more than a celebration. It's about honoring our legacy while continuing to evolve with passion for what we do,” she comments. “We are just at the beginning of a new cycle of achievements.”

The newly adopted name, DR Flavors & Ingredients, embodies a strategic direction aimed at humanizing the company’s communication and accentuating its focus on sensory experiences. This change is a natural evolution that preserves the company’s core essence while adapting to modern consumer needs and preferences.

As Duas Rodas embarks on this new chapter, it embraces the future with optimism, ensuring that the next century will be as impactful as the last. With a commitment to sustainability and responsibility, the company looks forward to continuing its leadership role in the Latin American market for flavors, botanical extracts, and solutions catering to the food and beverage industry. The essence of DR Flavors & Ingredients lies in its dream of creating unique experiences that resonate with consumers, laying the groundwork for ongoing innovation and relationships that span across generations.