#Japan #SEO #Shibuya #LANY #LLMO

Revamping Your Content Strategy with LANY

In the rapidly evolving landscape of digital marketing, the need to adapt strategies is paramount. LANY, a digital marketing support company based in Shibuya, Tokyo, is offering a free webinar aimed at guiding participants through the complexities of SEO and LLMO (Large Language Model Optimization) strategies on February 4 and February 12, 2026. Building on the success of their previous webinar held in January 2026, LANY aims to provide valuable insights for those looking to elevate their content strategy in the era of AI.

The Importance of Adapting to AI

As we step into what many consider the era of AI search, our content strategies need to shift significantly. The surge of AI Overviews by Google and the popularity of conversational information retrieval through platforms such as ChatGPT signify a drastic change in user behaviors. Users today are moving away from the traditional search methods and are engaging more in dialogue and exploration to find information.

Consequently, traffic from owned media is diminishing daily. This decline underscores the inadequacy of traditional SEO tactics, which often focus solely on creating articles designed to rank highly in search engines. The challenge now is to create content that can be recognized and recommended by AI. This transition demands that content not only attract human readers but also resonate with AI models, prompting recommendations based on learned patterns and user interactions.

Webinar Highlights

During the 30-minute webinar, LANY's CEO, Keita Takeuchi, known for authoring books like ‘Strong LLMO’, will share insights garnered from their successful strategies, which have achieved an impressive AI citation success rate of 32%. Here’s a quick overview of what participants can expect:

• - Dramatic Shifts in Search Behavior: Understanding where users are now seeking information in 2026.
• - New Rules in the AI Search Era: Strategies on how to enable articles to be effectively 'learned' by AI and subsequently recommended, thus boosting brand exposure.
• - LANY’s Article Design Tips: Useful guidance on creating content structures that are easy for AI to interpret while also motivating readers to engage.
• - Validation Data: Case studies showcasing the ‘AI-friendly’ rewrites that led to a 32% citation success rate.
• - Exclusive Offers: Special trial plans available only to webinar participants, tailored for those considering high-quality article production.
• - Q&A Session: An opportunity to ask questions and gain deeper insights into content strategy.

How to Register

Interested participants can register for the webinar by filling out the form available on the LANY event page. The webinar is free of charge and accommodates 500 attendees on a first-come, first-served basis. Ensure you sign up before the deadlines:

• - February 4, 2026, by 11:59 AM JST
• - February 12, 2026, by 1:59 PM JST

Important Notes

• - No Recording: Attendees are kindly asked not to record the session.
• - Participation Restriction: Professionals from competing companies will not be allowed to join the webinar.

Company Overview

LANY positions itself as a 'growth partner' devoted to supporting business advancement through digital marketing and recruitment services. They offer comprehensive marketing assistance, from strategic planning to execution, tailored to foster sustained growth in line with client objectives.

For more information on LANY and to explore opportunities in further enhancing your marketing approach, visit LANY's official website. Stay updated on the latest SEO trends with their free newsletter, or sign up for the recruitment newsletter to gain insights into the corporate culture at LANY!

For any inquiries regarding this event, please reach out to Kurogi at [email protected].