BBB Industries Rebrands to TERREPOWER: A Commitment to Sustainable Manufacturing

PARADIGM SHIFT IN MANUFACTURING

In an exciting development for the automotive and industrial sectors, BBB Industries, a long-standing leader in sustainable manufacturing, has officially announced its rebranding as TERREPOWER. This change, unveiled on February 4, 2025, seeks to better encapsulate the company's commitment to advancing sustainable manufacturing practices and innovation.

A New Identity with a Purpose

The rebranding from BBB Industries to TERREPOWER signifies a significant evolution within the company. Since its inception in 1987, BBB has earned a reputation for delivering high-quality, reliable products to clients around the globe. With decades of experience, the firm has transitioned from automotive remanufacturing roots to embracing innovations in electric vehicles and renewable energy applications.

Duncan Gillis, CEO of TERREPOWER, emphasized the importance of this transition, stating, "This is an exciting milestone for us. TERREPOWER is not just a new name; it's a new chapter in our journey. We remain committed to innovation and collaboration to deliver solutions that address our clients' evolving needs."

Focused on Sustainable Manufacturing

At the core of TERREPOWER's mission is the manufacturing of sustainable products. The company strives to optimize material usage while extending product lifecycles. By utilizing advanced remanufacturing processes and material recovery techniques, TERREPOWER minimizes waste and reduces the reliance on raw materials.

This environmentally responsible approach not only aligns with current sustainability trends but also allows clients to reduce costs while implementing high-performance solutions. The focus on sustainable manufacturing reflects a growing global demand for eco-friendly practices that optimize resource allocation and minimize environmental impact.

A Commitment to Innovation

The new name reflects TERREPOWER's commitment to fostering a sustainable future. The term "Terre," derived from French meaning "land," embodies the company's dedication to resource preservation. Conversely, the term "Power" symbolizes the drive and resilience of the organization to develop smarter, more efficient manufacturing solutions. Together, they signify the mission of generating long-term value for clients through multi-faceted approaches to lifecycle management.

Global Implementation of Rebranding

The transition to TERREPOWER will occur globally, coinciding with an updated brand identity and the introduction of resources to empower employees to embrace this change. Customers can look forward to a redesigned website that provides comprehensive information about the new brand and its mission.

Looking Ahead

As TERREPOWER embarks on this rebranding journey, it continues to uphold its legacy of innovation and commitment to circular economies. The company operates within the automotive and industrial markets of North America and Europe, supplying a range of non-discretionary repair parts in over 90 countries. With headquarters in Greater Mobile, Alabama, and additional facilities in Dallas, Texas, and Brussels, Belgium, TERREPOWER's global presence is poised for further growth in the sustainable manufacturing landscape.

In conclusion, the rebranding from BBB Industries to TERREPOWER marks not only a name change but a renewed commitment to the values of sustainability and innovation. This development resonates with an increasing consumer awareness surrounding responsible manufacturing practices, positioning TERREPOWER as a forward-thinking leader committed to a sustainable future.