#Japan #Tokyo #Influencer Marketing #N-Lif #AUR Inc.

N-Lif: Transforming the PR Landscape in Japan

In a significant development for public relations in Japan, AUR Inc. has officially launched N-Lif, a unique platform that enables influencers to distribute press releases on X (formerly Twitter). Scheduled to commence on November 11, 2025, N-Lif aims to reshape the way companies disseminate information and engage with their audiences across both digital and traditional media channels.

What is N-Lif?

N-Lif serves as a dynamic platform where companies can publish their press releases, which are then shared by influencers who resonate with the content's themes and values. With the rise of influencers as both individual voices and the new media, their involvement in sharing press releases transforms corporate messaging, integrating it more effectively into the consumers' everyday lives. This method not only extends the reach of the information but also maintains its relevance and encourages ongoing engagement and empathy from the audience.

Traditionally, once a press release was shared in web news, tracking its social media dissemination and its impact on public sentiment was challenging. However, N-Lif bridges this gap by promoting the natural sharing of press releases through influencers, ensuring that corporate messaging reaches a wider audience for a longer duration. Through this innovative platform, businesses can significantly enhance their communication strategies.

How N-Lif Works

The process is straightforward. Companies wishing to promote their press releases simply set a budget limit for influencer distribution and post their needs publicly. Influencers can disseminate the content within just two days of approval from the companies, effectively putting PR activities into action.

N-Lif works with a broad spectrum of micro-influencers, typically boasting followers ranging from 1,000 to 100,000. During its beta phase, over 700 influencers participated, actively sharing insights across various categories such as beauty, lifestyle, IT gadgets, and business, thereby broadening the impact of shared messages.

Beyond merely sharing content on X, N-Lif allows influencers' posts to be embedded safely on the companies' brand websites, leading to an uptick in conversion rates. However, it does require prior permission from each influencer for their content to be reposted. N-Lif simplifies this by providing a management interface that allows companies to easily copy and paste code for approved posts, reinforcing brand credibility and fostering greater empathy.

The Motivation Behind N-Lif

Every day, businesses release news that holds valuable information, but not all of it gets covered by the media, and even when it does, its relevance can wane over time. Marketers have expressed a strong desire to ensure that their messages reach as many people as possible continuously. Responding to this demand, AUR Inc. developed N-Lif as a supportive tool to co-activate with release distribution services. N-Lif encourages brands to amplify their messaging and extend their influence effectively across social media platforms.

N-Lif Reporting Features

In a bid to address long-standing challenges in visibility regarding post-release performance, N-Lif has incorporated a data visualization feature known as the N-Lif Performance Report. This reporting tool allows businesses to track how influencers disseminate their information, measure audience engagement metrics (such as comments, reposts, likes, and saves), and analyze ambassador demographics comprehensively.

Moreover, this report evaluates impressions, engagement, and costs, allowing for a detailed understanding of PR performance over time. Businesses can also compare current releases against historical data, assessing their reach and impact more effectively.

N-Lif Pricing Structure

Transparency is key with N-Lif's pricing model, set to facilitate usability for businesses of all sizes. An initial registration fee of 30,000 yen is required to publish a release, followed by a pay-per-influencer model that allows companies to fund influencer posts starting from approximately 1,000 yen each.

For instance, a total budget of 150,000 yen would see 30,000 yen allocated for initial registration, leaving 120,000 yen to reward influencers. Given the diversity of influencers, a coordinated effort could cumulatively reach around 260,000 people, generating approximately 300 engagements and 35,000 impressions across X.

As a powerful ally in promoting press releases, N-Lif represents a leap forward in enabling effective PR activities in today's digital era.

About AUR Inc.

AUR Inc. is a comprehensive PR company based in Akasaka, Tokyo, specializing in branding, events, and digital marketing. Founded in 2006 and led by CEO Toshiro Kitamura, AUR is committed to creating engaging communication strategies that resonate with contemporary audiences.

For further inquiries, please reach out to:

• - Ueda and Tamura at AUR Inc.
• - Phone: 03-5545-3888
• - Email: [email protected]

Our website: AUR Inc.