#Japan #AI Technology #Tokyo #Asmarq #Automated Research

ASMARQ's Revolutionary Step in Marketing Research

Introduction

In a significant leap towards innovation, ASMARQ, a Tokyo-based marketing research firm, has announced the filing of a patent for its cutting-edge AI-driven platform aimed at automating the entire marketing research process. This initiative harnesses the power of generative AI and natural language processing to revolutionize how research is conducted, promising to eliminate many of the inefficiencies plaguing the industry for years.

The Background of the Patent Application

Marketing research has traditionally been fraught with manual tasks, from survey creation to dissemination and data analysis. The tedious classification process alone consumes an astonishing 12,800 hours annually for ASMARQ, with only seasoned professionals capable of executing it effectively due to the intricate scripting knowledge required. This scenario has led to what is known as operational dependency, where only a few individuals possess the skills to handle complex tasks, making the whole process vulnerable to human error. Over 50% of serious incidents in research stem from mistakes made during screen creation, highlighting the urgent need for a robust solution.

The Core of the Patent

The submitted patent (Application No. 2025-116909) centers on two groundbreaking technologies crucial to the ASMARQ automated research platform:

1. Automated Survey Transformation System: Utilizing natural language processing, the AI adeptly understands the text structure of surveys, enabling it to distinguish between various question types such as single-choice, multiple-choice, and matrix formats, thus generating web-based survey forms directly. This innovation eliminates the need for previously labor-intensive and specialized tasks.

2. Automated Conditional Logic Generation: The AI reads complex branching and display conditions from the survey context, accurately extracting logical conditions to create dynamic question flows based on respondents' answers. This ensures that high-quality survey designs are implemented without the interference of human error.

These technologies are powered by ASMARQ's proprietary prompt engineering approach, developed from over 41,500 hours of practical industry data, ensuring outstanding transformation accuracy and suitability to the field.

Benefits of the Technology

The introduction of these technologies heralds a new era for marketing research, significantly enhancing quality, speed, and cost efficiency.

• - Dramatic Productivity Boost: Automation can reduce workloads by up to 70%, drastically cutting down processing time.
• - Consistency and Improved Quality: By replacing error-prone manual tasks with AI, the error rate can be reduced by as much as 90%, which significantly elevates data quality.
• - Reduction of Operational Dependency: This system empowers anyone to conduct high-quality research without needing specialized skills, enhancing the overall capability of organizations.

The resultant time savings can be redirected towards generating higher-value insights and strategic planning, maximizing contributions to customer business outcomes.

Future Business Development

ASMARQ plans to roll out this technology in phases. Initially, the platform will be applied internally to validate its effectiveness further and bolster efficiency. Following this, a select group of partner firms will gain access for optimization based on market needs. The final stage will introduce the technology as a Software as a Service (SaaS) platform aimed at national and international research firms and businesses, offering various subscription models, licenses, and APIs.

Through this initiative, ASMARQ aims not only to provide research services but to emerge as a leading company that enhances productivity across the entire industry.

The patent application marks a pivotal step towards realizing this grand vision. ASMARQ remains committed to actively investing in advanced technologies, including AI, to foster new value creation and challenge the status quo in research.

Company Overview

• - Company Name: ASMARQ Inc.
• - CEO: Masakazu Machida
• - Location: 1-32-12 Higashi, Shibuya-ku, Tokyo, Japan, 4th Floor, Shibuya Property Tower
• - Business Activities: Comprehensive marketing research, both online and offline, and HR tech.
• - Website: ASMARQ Official Website