#Japan #Tokyo #Harajuku #Crazy Love #Food Festival

Indulge in the Culinary Madness: Harajuku's Crazy Love Festival

Starting from April 26, 2025, the Harajuku Crazy Love Festival, presented by TENGA, will take place at the Tokyu Plaza Harajuku, known locally as Harakado. This extravagant food event embraces the theme of “excessive love” and will run until May 20, allowing attendees to explore the culinary wonders offered by four different participating restaurants.

Event Overview

The festival is all about pushing the boundaries of love and freedom. With participation from four unique eateries, it highlights wildly oversized and spicy dishes that are designed to excite food enthusiasts. The participating establishments include:

• - MEXICAN GRILL AVOCADO (Mexican cuisine)
• - Banh Mi Sandwich (Vietnamese sandwich specialist)
• - FAMiRES (the new-generation family restaurant)
• - Izakaya Stand Jump (traditional pub fare)

Featured Menu Items

1. Extreme Spicy Burrito | MEXICAN GRILL AVOCADO
Price: ¥4,740 (tax included)
This burrito weighs around 1.5kg and is four and a half times larger than the standard size. It’s stuffed with chicken, rice, cheese, beans, and ten times the usual amount of fiery jalapeños. A truly excessive representation of Mexican love!

2. Long Banh Mi Train | Banh Mi Sandwich
Price: ¥6,500 (tax included)
A staggering two-kilogram sandwich featuring the best Saigon ham, pork pate, lemongrass grilled beef, and seven eggs. It's engineered for impulse! Are you ready to take on this delicious challenge?

3. Supersized Napolitan with Toppings | FAMiRES
Price: ¥3,278 (tax included)
This is a Napolitan pasta like no other. Featured on the menu are copious servings topped with shrimp fritters, hamburgers, and giant fried chicken pieces, making it a playful dish.

4. Crazy Challenger | Izakaya Stand Jump
Price: ¥33,935 (tax included)
If you’re brave enough, try out this intense eating challenge! Finish a selection of 55 different dishes within 120 minutes to win back your meal cost. Limited to the first three successful challengers!

Special Event with Crazy Ambassador

On May 2, 2025, from 18:30 to 19:30, the festival will feature a special event hosted by danger zone journalist Gonzalez Maruyama, along with Taichi Ando, guitarist of the band kobore. Maruyama will share anecdotes about crazy gourmet experiences from around the world, while Ando will take on the challenge of consuming all the featured menu items totaling about 6kg!

Exclusive Merchandise and Discounts

During the festival, attendees can purchase limited edition collaborative apparel at TENGA LAND on the second floor. Enjoy a 10% discount on apparel by showing your receipt from any participating restaurant during the event.

• - T-shirts featuring designs from the various restaurants

Each collaboration shirt is priced at ¥8,000 (tax included) and comes in white, black, and grey.

Participating Restaurants and Ambassador Background

Banh Mi Sandwich

Originating from Takadanobaba, this establishment specializes in Vietnamese fast food that includes not only Banh Mi but also pho and spring rolls.

MEXICAN GRILL AVOCADO

Located on the sixth floor of Harakado, it fuses trendy decor with Mexican flavors, ensuring an appetite for fun while serving food that features avocados in every dish.

FAMiRES

A modern family restaurant that collaborates with various creators to deliver unique dining experiences, and their menu has been inspired by the renowned Michelin-starred restaurant sio.

Izakaya Stand Jump

Celebrating nearly five decades in business, this popular pub in Yoyogi Uehara is known for its affordable, classic dishes that bring warmth and nostalgia to diners of all ages.

About the Ambassadors

Gonzalez Maruyama, a journalist with a penchant for exploring dangerous locations, shares his culinary tales from around the globe. Meanwhile, Taichi Ando has cemented his status as a competitive eater with several appearances on popular television shows.

Enjoy a month of culinary excess and vibrant culture at the Harajuku Crazy Love Festival!

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For more information, check out the official event page or visit the Tokyu Plaza Harajuku.