#Japan #Nakano #Zombie Storm #XR Center #Nakano Tokyo

The Future of VR Attractions Begins in Nakano

In an exciting development for virtual reality enthusiasts, the newly established XR Center Game Space in Nakano is set to revolutionize the entertainment scene. Managed by Nihon XR Center and supported by Tsucirea Co., Ltd., this innovative VR attraction facility is scheduled to host a media experience event on September 5, 2025, at 4 p.m. The event will showcase the highly anticipated VR experience, known as Zombie Storm.

The Grand Opening of XR Center Game Space

Located on the first floor of Nakano Broadway, the XR Center Game Space aims to become a beacon of immersive entertainment through cutting-edge VR technology. This venture follows a remarkable achievement at the 2024 Nakano Business Contest, where it won both the Excellence Award and the SDGs Award. Furthermore, it secured approximately 110 million yen (around $790,000 USD) from XTech Ventures in funding, greatly boosting its development.

A skilled team, with a proven track record at Tokyo Dome City through projects like the XR Mission, is responsible for leading this initiative. Their goal is not only to provide entertainment but also to pave the way for new frontiers in VR experiences through community engagement and innovative technology.

Event Details and Highlights

The media experience session will be a unique opportunity, providing a taste of the future of VR entertainment. Key highlights include:

• - A live VR experience led by the Nakano Mayor, who will share insights about the attraction.
• - An explanation of Zombie Storm, one of the latest VR offerings, provided by the project's producer.
• - Accommodation for separate interview opportunities if the scheduled media event poses challenges for journalists.

Those interested in attending should contact the provided details for press inquiries.

Background and Achievements of the Project

Dual Awards at Nakano Business Contest

In 2024, the project was honored with the Excellence Award and the SDGs Award at the Nakano Business Contest. Under the vision of transforming Nakano into a VR-specialized district, this regional revitalization plan has gained recognition for its potential in creating tourist attractions, reforming education, and offering VR administrative services.

Significant Funding and Support

Parent company Potlatch, Inc., via its Japanese subsidiary Nihon XR Center, received significant investments amounting to approximately 110 million yen. Cumulatively, their funding efforts have ascended to around 240 million yen as they gained substantial community support through crowdfunding efforts, achieving over 1.4 million yen in contributions.

Successful Installation at Tokyo Dome

The team has already established significant VR attractions at venues such as Tokyo Dome City. Their previous success with the XR Mission, which garnered over 40,000 visitors in only six months, laid the groundwork for this new project. The attractive free-roaming design and unique technology position them competitively within the market, which continues to rapidly evolve.

VR Attraction Industry Outlook

Globally, the VR attraction market is expanding at an unprecedented rate. American company SandboxVR, which recently collaborated with Squid Game, has made headlines by generating impressive revenues of approximately 4.5 billion yen within a year. The trend for location-based VR, distinguished by high levels of immersion and social engagement, is establishing itself firmly in the emerging entertainment landscape. With the anticipated growth in experiential tourism and inbound demand, Nihon XR Center aims to lead the charge in the region.

Upcoming Attraction Highlights: Zombie Storm

• - Experience features mixed reality (MR) through Quest 3, enhanced by vibrating suits and gun controllers.
• - The play area dimensions measure 6m x 4m.
• - Up to 6 players can participate simultaneously.
• - The duration of an experience averages about 15 minutes.
• - Ticket pricing: ¥2,000 on weekdays and ¥2,500 on weekends.

Key Dates

• - Pre-Opening: August 28, 2025
• - Grand Opening: Scheduled for September 28, 2025

For more visual insight, the promotional video can be viewed here: Promotional Video.

Contact for Further Inquiries

For information regarding the project or media coverage, please reach out to Nihon XR Center via their contact information:

• - Address: 164-0012 Tokyo, Nakano, Honmachi 2-46-1 Nakano Sakaue Sunbright Twin 14th Floor (within the Tokyo Content Incubation Center)
• - Website: Nihon XR Center
• - Email: [email protected]

About TCIC

The Tokyo Content Incubation Center (TCIC) focuses on supporting the content industry and aims to be a hub for content-related business development in Tokyo. For more information about their initiatives, visit TCIC.

About Tsucirea

Tsucirea Co., Ltd. specializes in startup support and creative development, working to empower entrepreneurs and creators through various initiatives. Access their resources at Tsucirea.