#Japan #Skin Care #Shibuya #CHOOSEBASE #Tsuru Pen

Body Hair Care Experience at CHOOSEBASE SHIBUYA

From August 4th to 10th, 2026, the Suzuki Herb Laboratory held a unique event titled 'Tsuru Pen's Tsuru Sube Research Laboratory' at CHOOSEBASE SHIBUYA in Tokyo. This event showcased innovative 'body hair care' solutions, allowing participants to experience and learn about the new practical products that make grooming simpler and more effective.

The event drew a significant number of attendees, with over 800 people taking home complimentary 'Tsuru Pen' fans, leading to a noticeable spike in visibility. Notably, searches for the official character Tsuru Pen on TikTok surged, trending shortly after the event. The official X account of the company saw an impressive 135% increase in average impressions during this period, and event-related posts on the Tsuru Pen Instagram exceeded 10,000 views. Clearly, this event not only educated the public but also significantly boosted brand recognition.

To meet the enthusiastic demand, the product range of the Pineapple Soy Milk series expanded from two to five items post-event, available exclusively at CHOOSEBASE SHIBUYA until September 30, 2026. This is remarkable considering it's the only physical location in Tokyo where customers can try and purchase this innovative product line.

Event Highlights

Throughout the event, various activities and visual displays featuring the playful Tsuru Pen character engaged visitors. Promotional offerings included fun giveaways and interactive social media campaigns that encouraged participation. Weekend attendees enjoyed exclusive prizes, making the event not only informative but also enjoyable for families.

Meet Tsuru Pen

In response to growing concerns among parents about children's body hair, the Suzuki Herb Laboratory introduced the 'Pineapple Soy Milk series' in 2022, featuring Tsuru Pen as the branding mascot. Tsuru Pen is portrayed as a bright and curious five-year-old attending Suzuki Nursery, dreaming of a smooth, hair-free surface. Its adorable design and relatable persona are crafted to foster a connection with children and parents alike, simplifying the concept of body hair care and making it more approachable.

Discover the Pineapple Soy Milk Series

The Pineapple Soy Milk product line includes:
1. Premium Pineapple Soy Milk Lotion - A body lotion enriched with a unique soy-based extract that promotes skin health while simplifying hair care after grooming.
2. Pineapple Soy Milk Hair Removal Cream - A user-friendly cream that effectively removes unwanted body hair with a pleasant scent, suitable for even the youngest users.
3. Pineapple Soy Milk Hand Cream - Formulated to offer moisture and protection for hands while also caring for light body hair.
4. Medicinal Whitening Pineapple Soy Milk Lotion - This dual-purpose lotion targets both hair and skin, enhancing fairness and Skin quality simultaneously.
5. s-herb The Cleansing - A gentle oil cleanser that retains skin's natural moisture while thoroughly removing impurities.

About CHOOSEBASE SHIBUYA

Located at the heart of Shibuya, CHOOSEBASE serves as a platform for innovative products and future-focused experiences. Their mission is to provide a space where every choice contributes to a more promising future. The store aims to foster deeper connections among visitors and empower them to make informed decisions.

Company Overview

Suzuki Herb Laboratory, established in September 2004, specializes in the research and development of skincare cosmetics. Led by President Sachiyo Suzuki, the company remains committed to innovation in skin health, and today it employs 45 dedicated professionals. For more information, visit https://s-herb.com. Their main office is located in Ibaraki, Japan, symbolizing a strong commitment to quality and customer needs.