Revive Collagen Strengthens US Presence with Shawn Haynes as President - Americas
Revive Collagen, a rapidly emerging name in the beauty industry, has recently made headlines by appointing beauty industry veteran Shawn Haynes as the President - Americas. This strategic move is aimed at accelerating the company's expansion in the US market, where the demand for beauty products, especially ingestible collagen, is on a significant rise.
Shawn Haynes comes to Revive Collagen with an impressive background, having previously held similar leadership roles. His most recent experience was at WYN Beauty, founded by tennis superstar Serena Williams, where he played a critical role in shaping the company’s growth strategy. Over a remarkable 25-year career, Haynes has been instrumental in launching and growing several of the beauty industry's most recognized brands, such as Mane by Jen Atkin, e.l.f. Cosmetics, and Revolution Beauty. During his tenure at e.l.f. Cosmetics, he not only oversaw the US retail expansion but also influenced key decisions leading to its acquisition by TPG Growth.
At Revolution Beauty, where he served as CEO Americas, Haynes propelled the transformation of the US business into the company’s largest division, generating impressive annual sales of $90 million. His strategic insights and leadership were pivotal during Revolution Beauty's successful IPO on London’s AIM Stock Exchange in 2021, further solidifying his reputation as a powerhouse in the beauty sector.
As he steps into his new role at Revive Collagen, Haynes is tasked with deploying his significant expertise to navigate the complexities of the American market. His sentiment regarding this new venture is palpable, expressing excitement about leading a company that has already made a positive impact in consumers' lives through its innovative beauty products. He believes there is a tremendous opportunity to reach new audiences as more consumers are shifting their focus toward wellness and beauty routines that start from within.
Revive Collagen is already recognized as Europe’s fastest-growing collagen brand. With established retail partnerships across the continent and a notable presence in over 6,000 stores worldwide, the brand is well-positioned to scale further under Haynes' leadership. In addition to enhancing its offerings in the US market, Revive Collagen is also set to launch into over 5,600 doors across the US in prominent retailers such as Walgreens, CVS, Ulta Beauty, and The Vitamin Shoppe in Summer 2025.
His appointment marks a new chapter for Revive Collagen, one that is focused on leveraging innovation and optimizing consumer engagement across various channels. As quoted by John Bailey, Co-Founder of Revive Collagen, "Shawn has an outstanding track record of transforming emerging brands into global success stories. The US represents a major growth market for Revive Collagen, and with his expertise, we are well-positioned to accelerate our expansion."
Furthermore, the brand plans to promote Sarah Power to President EMEA & APAC to continue strengthening its international presence, reflecting its commitment to becoming a dominant force in the ingestible collagen market.
Launched in August 2020, Revive Collagen is dedicated to improving beauty from within through its high-quality, ready-to-drink collagen products. The formulation not only supports overall health and wellness but also provides noticeable results for hair, skin, and nails within just six to eight weeks. With their focus on quality and innovation, Revive Collagen aims to deliver real results for today’s wellness-focused consumers, combining high doses of Type 1 Hydrolyzed Marine Collagen with essential vitamins and beauty-enhancing ingredients, all in a convenient ready-to-drink format.
Overall, with Shawn Haynes at the helm for the Americas, Revive Collagen looks set to redefine beauty standards and capture a substantial market share in the US, echoing the success they’ve already experienced in Europe and beyond.
Shawn Haynes comes to Revive Collagen with an impressive background, having previously held similar leadership roles. His most recent experience was at WYN Beauty, founded by tennis superstar Serena Williams, where he played a critical role in shaping the company’s growth strategy. Over a remarkable 25-year career, Haynes has been instrumental in launching and growing several of the beauty industry's most recognized brands, such as Mane by Jen Atkin, e.l.f. Cosmetics, and Revolution Beauty. During his tenure at e.l.f. Cosmetics, he not only oversaw the US retail expansion but also influenced key decisions leading to its acquisition by TPG Growth.
At Revolution Beauty, where he served as CEO Americas, Haynes propelled the transformation of the US business into the company’s largest division, generating impressive annual sales of $90 million. His strategic insights and leadership were pivotal during Revolution Beauty's successful IPO on London’s AIM Stock Exchange in 2021, further solidifying his reputation as a powerhouse in the beauty sector.
As he steps into his new role at Revive Collagen, Haynes is tasked with deploying his significant expertise to navigate the complexities of the American market. His sentiment regarding this new venture is palpable, expressing excitement about leading a company that has already made a positive impact in consumers' lives through its innovative beauty products. He believes there is a tremendous opportunity to reach new audiences as more consumers are shifting their focus toward wellness and beauty routines that start from within.
Revive Collagen is already recognized as Europe’s fastest-growing collagen brand. With established retail partnerships across the continent and a notable presence in over 6,000 stores worldwide, the brand is well-positioned to scale further under Haynes' leadership. In addition to enhancing its offerings in the US market, Revive Collagen is also set to launch into over 5,600 doors across the US in prominent retailers such as Walgreens, CVS, Ulta Beauty, and The Vitamin Shoppe in Summer 2025.
His appointment marks a new chapter for Revive Collagen, one that is focused on leveraging innovation and optimizing consumer engagement across various channels. As quoted by John Bailey, Co-Founder of Revive Collagen, "Shawn has an outstanding track record of transforming emerging brands into global success stories. The US represents a major growth market for Revive Collagen, and with his expertise, we are well-positioned to accelerate our expansion."
Furthermore, the brand plans to promote Sarah Power to President EMEA & APAC to continue strengthening its international presence, reflecting its commitment to becoming a dominant force in the ingestible collagen market.
Launched in August 2020, Revive Collagen is dedicated to improving beauty from within through its high-quality, ready-to-drink collagen products. The formulation not only supports overall health and wellness but also provides noticeable results for hair, skin, and nails within just six to eight weeks. With their focus on quality and innovation, Revive Collagen aims to deliver real results for today’s wellness-focused consumers, combining high doses of Type 1 Hydrolyzed Marine Collagen with essential vitamins and beauty-enhancing ingredients, all in a convenient ready-to-drink format.
Overall, with Shawn Haynes at the helm for the Americas, Revive Collagen looks set to redefine beauty standards and capture a substantial market share in the US, echoing the success they’ve already experienced in Europe and beyond.
Topics Consumer Products & Retail）
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