#Canada #Toronto #Soft N Dry #Tanja Hacker #TreeFree Diaper

Soft N Dry Strengthens Its Advisory Board

In a significant move towards expanding its market presence in Europe, Soft N Dry Diapers Corp.™ has announced the appointment of Dr. Tanja Hacker to its Board of Advisors. This decision reflects the company's commitment to enhancing its expertise in retail strategy and sustainability, crucial for its competitive edge in the tree-free diaper market.

Who is Dr. Tanja Hacker?

Dr. Hacker is the founder and CEO of the Retail Experts Group, a consultancy renowned for its focus on retail strategy, category management, and private label growth. With a robust background in some of Europe’s leading discount retailers, including her prior roles as Vice President at Lidl and Managing Director at Aldi Nord, Dr. Hacker brings with her an extensive skill set tailored to today's retail challenges. Her successful track record of scaling private label products and driving profitability within the discount retail sector makes her an ideal fit for Soft N Dry as it navigates new market opportunities.

Throughout her career, Dr. Hacker has been pivotal in implementing consumer insights and operational efficiencies, providing her with a unique perspective on enhancing sustainability in retail. Her extensive experience will play a crucial role in guiding Soft N Dry's Retail Consumer Connection Program, aimed specifically at the European market.

Strategic Focus on Sustainability and Retail Growth

Matthew Keddy, CEO of Soft N Dry, expressed his enthusiasm for Dr. Hacker’s appointment, stating, “We are delighted to welcome Dr. Hacker to our Board of Advisors. Her vast experience with leading discount retailers and her proven track record will be incredibly valuable as we seek to position our innovative TreeFree Diaper™ product in Europe.”

In line with its mission to lead the market with high-performing and environmentally responsible products, Soft N Dry is committed to maintaining compliance with the upcoming European Union Deforestation-Free Regulation (EUDR). Dr. Hacker’s insights will be instrumental in navigating the regulatory landscape, ensuring that Soft N Dry continues delivering sustainable solutions to consumers.

The Retail Consumer Connection Program

Soft N Dry's Retail Consumer Connection Program is designed specifically for hard discount retailers looking to introduce sustainable private-label offerings. The program facilitates the integration of TreeFree Diaper™ powered by econoLiite Core™ into retailer assortments, setting Soft N Dry apart as a leader in sustainability within the disposable diaper market.

Key Benefits for Retailers Include:

• - Sustainability Appeal: As consumers increasingly seek eco-friendly products, this program equips retailers to meet this demand by offering tree-free options that resonate with modern values, thus enhancing their market presence.
• - Enhanced Margins: The innovative econoLiite Core™ allows for lower-cost, high-performance diaper solutions enabling retailers to improve private label margins without compromising on quality.
• - Turnkey Solutions: Retailers can choose between ready-to-stock finished diapers or work with OEM partners to integrate econoLiite Core™ into existing supply chains, significantly boosting their speed to market.
• - EUDR Compliance: With strict regulations coming into play, Soft N Dry’s program ensures retailers are compliant, minimizing risks and bolstering their sustainability credentials.

Dr. Hacker's Vision Moving Forward

Dr. Hacker is optimistic about her role, stating, “I'm pleased to join Soft N Dry's Board of Advisors at such a transformative time. The company is redefining sustainability in the disposable baby diaper industry, and I look forward to helping our partners succeed in this rapidly evolving marketplace.”

About Soft N Dry Diapers Corp.

Soft N Dry Diapers Corp., based in Canada, specializes in tree-free materials for the $85.2 billion global disposable diaper market, utilizing its proprietary ecoLiite and econoLiite Core technologies. The company's commitment to performance and sustainability aims to set new standards within the industry, exceeding those of traditional tree-pulp-based diaper materials.

For further details, visit Soft N Dry's official website.