#Japan #Kellogg's #Shibuya #JAKE CHARLTON #Football Culture

Unveiling a Unique Collaboration: JAKE CHARLTON x Kellogg's

On October 17, a thrilling new collaboration is set to hit the market as JAKE CHARLTON, a brand that merges UK football culture with street style, partners with the legendary cereal maker, Kellogg's. Celebrating its fifth anniversary, the brand is all set to launch a standout capsule collection that embodies both nostalgia and contemporary design.

The collaboration infuses Kellogg's iconic imagery, including the energetic Tony the Tiger and classic Frosted Flakes artwork, into six distinctive items, encompassing everything from football gear to casual wear. This limited-edition collection emphasizes a fusion of sport and street, a hallmark of JAKE CHARLTON's artistic vision, creating an appealing blend for fans and fashion enthusiasts alike.

The Capsule Collection: A Closer Look

The JAKE CHARLTON x Kellogg's capsule collection boasts the following six types of items:

1. GAME SHIRTS - ¥19,580 (tax included)
This double-mesh game shirt features a bold graphic of Tony the Tiger, alongside a classic collar reminiscent of the early 90s fashion trends. Available in colors Red, Orange, and Black, it's designed for those who appreciate both comfort and style on the pitch.

2. GAME PANTS - ¥9,680 (tax included)
Designed to complement the game shirt, these pants also showcase a prominent Tony the Tiger graphic. The back sports a large Kellogg's logo, making it a must-have for fans wanting to make a statement. Available in the same color options as the shirts.

3. FUTSAL BALL - ¥6,380 (tax included)
A special futsal ball designed with retro-styled triangular patterns and Kellogg's artwork. This ball, sized for futsal games, reflects both utility and creative design, available in red and black.

4. LINE CREW SOCKS - ¥2,310 (tax included)
Constructed from premium combed cotton, these crew-length socks feature a catchy “POWER UP!” graphic knitted in jacquard technique. Available in Red, White, and Black, they offer a stylish and comfortable fit for everyday wear.

5. LONG T-SHIRT - ¥9,680 (tax included)
A relaxed-fit long T-shirt with a boxy silhouette, crafted using GOAT fabric. It showcases a vintage logo of Kellogg's famous Frosted Flakes, featuring a unique crack print. Options include Gray and Black colors.

6. PULLOVER HOODIE - ¥19,580 (tax included)
Made from open-end yarn for a vintage aesthetic, this hoodie features a cracked print of Tony the Tiger from the back. Offered in Oatmeal and Black, it provides a cozy and on-trend look for casual outings.

Where to Purchase

This exclusive collection will be available in limited quantities through the JAKE CHARLTON official online store. Detailed updates regarding the collection will also be announced on the brand's official Instagram page (@jake_charlton_official).

About the Brands

Kellogg's: Established in 1906, Kellogg's has grown into a global leader in breakfast cereals, with products available in around 200 countries. Known for its creation of iconic characters like Tony the Tiger, Kellogg's continues to be the number one cereal brand worldwide.

JAKE CHARLTON: Rooted in the urban street culture of late 90s and early 2000s Harajuku and Ebisu, JAKE CHARLTON reimagines classic items through the lens of football. The brand embodies the ideals of its visionary director, blending street authenticity with the passionate essence of UK football.

Media Inquiries

For media inquiries, product leasing, or coverage related to the collection, please contact:
Green Ribbon Sports
JAKE CHARLTON Press Room
1-2-9 Hatagaya, Shibuya, Tokyo
Contact: Yamada
Email: [email protected]
TEL: 03-5308-5180