#Japan #Furusato Tax #Matsusaka Beef #ANA X #Taki Town

Innovative PR Package Launch to Boost Local Regions

In a groundbreaking initiative, ANA X Corporation and ANA Akindo Corporation have announced the launch of a public relations package aimed at accelerating regional revitalization across Japan. This innovative package combines live commerce with the established furusato tax system to effectively showcase local produce from various regions throughout the country.

The service leverages ANA X's live commerce platform, "ANA LIVE SHOPPING," to promote the furusato tax offerings managed by ANA Akindo. Unlike typical product presentations, this initiative aims to deliver the story behind local products, the passion of producers, and the experiential value that will entice viewers to visit these destinations in person. The package is set to be officially available from January 2026, but a demonstration live commerce event will take place in December 2025.

On December 2, 2025, at 8:00 PM JST, the demonstration will spotlight the charm, food, and experiences of Taki Town in Mie Prefecture. Audiences will be treated to the luxurious Matsusaka Beef, renowned for its exquisite marbling and rich flavor, and explore the largest resort facility in Japan, "VISON."

Package Overview

ANA X and ANA Akindo will share the significance of regional products through three unique plans:

1. Live Streaming Plan:
Effective live broadcasting will feature local product promotional videos, allowing real-time interaction with viewers. This approach will create a sense of excitement and community engagement, thereby encouraging immediate donations once viewers connect with the product's appeal.

2. Short Video Production Plan:
Catchy short videos will be created to deliver the unique qualities of local products in less time. These videos can also be shared on platforms such as TikTok and YouTube Shorts for broader reach.

3. Portal Site Integration and Floating Video Plan:
The short videos produced will be showcased in a floating format on the ANA furusato tax site, providing users with a visually engaging experience as they browse. This design aims to enhance user retention and increase the conversion rate for donations.

This comprehensive approach is designed not just to promote products, but to craft a narrative that highlights the culture, history, and aspirations of local communities.

Live Commerce Details:

As part of the December event:

• - Featured Local Products include:

- Matsusaka Beef: A celebrated brand known for its artistic marbling and fragrance.
- Iseimo: A traditional vegetable from Mie, known for its rich flavors and sticky texture.
- Fukuwagura Sake: A refined sake brewed in VISON's sake brewery.
- VISON Facility Tickets: Access to Japan's largest resort facility, combining health, cuisine, and knowledge.

For those interested, the live stream can be accessed here.

Through this initiative, ANA X and ANA Akindo aim to offer a unique value proposition that addresses regional challenges by marrying technological innovation with creative storytelling. This package not only serves to bolster the local economy but enriches the cultural tapestry of Japan by promoting local products and experiences.

Conclusion

As we look to the future, the partnership between ANA X and ANA Akindo stands as a testament to the potential of combining technology and local traditions. By pioneering this new wave of engagement and support, they are setting a path for sustainable regional development in Japan, ensuring that unique local cultures, flavors, and experiences are appreciated both nationwide and internationally.