#Japan #Tokyo #ONE COMPATH #Shufoo!AI #Promotional Tool

Introducing Shufoo! AI: Revolutionizing Retail Promotion in Japan

On October 1, 2023, One Compath, a member of the TOPPAN Group, will launch the beta version of Shufoo! AI, a state-of-the-art promotional support tool. This innovative tool utilizes an extensive database of electronic flyers and consumer purchasing behavior data, paving the way for a more data-driven approach in the Japanese retail sector. With the retail industry facing rising raw material costs, labor shortages, and rapid digital transformation, there is an increasing need for effective promotional strategies. Traditional promotional methods often leave retailers in the dark regarding which strategies work best for various consumer segments. Thus, One Compath has set out to tackle these challenges by introducing a revolutionary AI tool that aims to improve promotional activities across the board.

Background of Shufoo! AI

As competition increases and consumer dynamics shift, retailers must adapt. Utilizing electronic flyer data gathered over years—covering 365 days of promotional activities nationwide—Shufoo! takes a major step forward. With the backing of over 11 million users visiting and engaging with this data each month, Shufoo! AI transforms traditional promotional strategies into optimized action plans. The integration of AI and OCR technology facilitates a detailed analysis of flyer images, enabling users to dissect elements such as titles, timing, and product composition. The inclusion of