#Japan #Digital Signage #Shibuya #LIVE BOARD #AI Mimic Vision

LIVE BOARD's AI Mimic Vision Triumphs at the Digital Signage Awards 2025

On June 11, 2025, LIVE BOARD, a company based in Shibuya, Tokyo, announced that its groundbreaking advertising technology, AI Mimic Vision, has won an Excellence Award at the Digital Signage Awards 2025. This honor highlights the importance of innovation in the digital advertising landscape, particularly through the use of artificial intelligence and real-time broadcasting technologies.

What are the Digital Signage Awards?

Organized by the Digital Signage Consortium, these awards recognize outstanding works in digital signage. The goal is to breathe life into the digital signage market by selecting and honoring exceptional works submitted during the open call that ran from April 9 to May 9, 2025. During the announcement event on June 11, one Grand Prix winner and ten Excellence Award winners were revealed, further pushing the envelope of creativity in advertising.

Understanding AI Mimic Vision

The AI Mimic Vision is a revolutionary outdoor advertising technology co-developed by LIVE BOARD, Dentsu, and Dentsu Creative X. This innovative approach merges generative AI with live broadcasting, creating an unprecedented experience in advertising. The process begins with capturing images of outdoor environments at regular intervals. By utilizing an API (Application Programming Interface) from generative AI, the advertisement effectively blends into the background landscape, making the outdoor screen appear seamlessly integrated into its surroundings. Using LIVE BOARD's live broadcasting technology, these modified images are then displayed in real-time on outdoor screens, creating the illusion that the advertisements are harmoniously part of the natural environment.

Features of AI Mimic Vision

Developed with support from Adobe, the AI Mimic Vision employs the API of Adobe Firefly Services, making it the first of its kind in Japan to leverage this technology for advertising services. The most captivating aspect lies in its ability to ensure that outdoor screens blend organically with their surroundings, offering a novel experience that transcends conventional advertising. The real-time changes in visuals capture consumers' interest effectively.

This technology allows for diverse advertising expressions through the imaginative application of prompts, as well as integrating products or text into the foreground. It enables the creation of dynamic presentations, such as letters or products appearing to float in the sky or even the dramatic entrance of fantastical creatures. By facilitating real-time changes and automated creative generation, AI Mimic Vision significantly enhances consumer engagement, heralding new possibilities in the advertising industry as it gains traction across various sectors.

Comments from Industry Leaders

Mr. Susumu Namikawa, Executive Creative Director and Chief AI Master at Dentsu Japan, expressed his joy over the award: "We are delighted to receive this recognition for AI Mimic Vision. The fusion of LIVE BOARD's live streaming technology with generative AI provides an entirely new experience. The sight of the vision camouflaging into the sky offers a scene never seen before. We aim to continue exploring exciting challenges that combine technology with outdoor screens. Thank you for this honor."

The award-winning works can be viewed on the official Digital Signage Awards website: Digital Signage Awards 2025

In celebration of this achievement, LIVE BOARD extends heartfelt gratitude to all associated companies and stakeholders. The company is committed to invigorating the OOH market and digital signage sector moving forward.

About LIVE BOARD

Founded on February 1, 2019, LIVE BOARD operates as a digital OOH ad network operator, utilizing data-driven methods to achieve effective targeting and verification of results. As a pioneer in Japan, it implements impression-based distribution (VAC) in the OOH domain. In situations characterized by changes in foot traffic, such as during pandemics, it provides advertisements tailored to the immediate context, ensuring that consumers see relevant advertisements at the right time and place. Moreover, by integrating big data from one of Japan's largest carriers with a unique network spanning various digital OOH venues across the country, LIVE BOARD enables targeting based on demographics and gender, overcoming challenges previously faced in traditional OOH advertising.

• - Company Name: LIVE BOARD
• - CEO: Tomohiro Takagi
• - Location: 3-1-30 Jingumae, Shibuya-ku, Tokyo, Daiwa Aoyama Building, 7th Floor
• - Website: LIVE BOARD

With continuous efforts in activating the OOH and digital signage markets, LIVE BOARD looks forward to shaping the future of advertising.