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Future Business Trends: Insights for 2026's Opportunities

The Japan Management Association Research Institute (JMAR), based in Minato, Tokyo, has launched a paid on-demand course titled "Future Forecasts: In-Depth Analysis Series for Summer 2026". This program is designed to help businesses navigate the complex and multilayered landscape of new opportunities looming on the horizon for the second half of 2026. The course aims to provide significant insights into the business trends and sectors that companies should be closely monitoring.

Understanding Key Business Trends for 2026

As we progress into 2026, the array of factors influencing businesses is rapidly expanding. Companies are increasingly acknowledging the need to observe various elements such as growth industries, national policies, corporate rankings, technological advancements, and significant regulatory changes. This course breaks these elements down, focusing on the numerous promising areas and keywords that could define the future.

Structure of the Course

This course will cover the following five key themes:

1. Latest Investigative Trends for Summer 2026
The first segment will encapsulate crucial trends ranging from growth industries, environmental and energy sectors, healthcare, mobility, drone technology, digital transformation (DX), sustainable transformation (SX), green transformation (GX), space business, and global trends.

2. Future Business Aims Identified by Japan’s Growth Strategy Council
Here, participants will explore the industries targeted for growth in Japan and analyze how aspects like AI in material development and green transformation (GX) can spur demand.

3. Corporate Ranking Data as a Lens to Future Business
Using recent data on startups and companies from regions such as Asia, the United States, and Europe, this section will dissect potential growth areas based on emerging trends.

4. Cultivating a Future-Oriented Perspective
This module will focus on methodologies for future business exploration rooted in information, potential of technological advancements, and changes in social environments and regulations.

5. Spotlighting the Forefront of Business in 5 to 10 Years
The finale will range from analyzing growing markets within industries to speculating on future developments and keywords to watch for.

Who Should Attend

This course is highly beneficial for:

• - Professionals involved in corporate planning, business development, and strategic planning.
• - Researchers and developers searching for new applications and themes.
• - Marketing strategists who need to align with medium-term business trends.
• - Anyone desiring to expand their comprehension of growth sectors in both domestic and international markets.

Course Instruction

The course is led by Kenji Kikuchi, an Executive Fellow at the Knowledge Business Promotion Department of JMAR's MDB division, with a deep background in marketing and future business trends.

Course Registration Details

The Future Forecast Series for Summer 2026 will be available from July 21, 2026, to December 31, 2026. Registrations are open until November 30, 2026. The on-demand format allows participants to engage with the content at their convenience.

Participation Fees

• - Individual Registration: 30,000 yen (tax excluded)

Discounted rate of 20,000 yen for every additional participant.

• - Department Registration: 300,000 yen (MDB member price) / 500,000 yen (general price) for approximately 50 participants.

Additionally, a package discount is available for individuals registering for both the "Future Forecasts: In-Depth Analysis Series for 2026 New Year" and this summer series.

For more information and registration, visit: JMAR Business Future Series

The insights provided in this course are instrumental not only for immediate business strategies but will also serve as a foundation for future enterprise innovations and success.