Catalina Snacks® Launches National Snack Swap and Exciting New Cereals for 2026

Catalina Snacks® Introduces Nationwide Snack Swap Movement



As the New Year begins, Catalina Snacks® is making headlines with its innovative approach to snacking. The brand is inviting consumers to embrace a fresh start with its 2026 Snack Swap movement aimed at transforming the way we enjoy snacks. This initiative encourages individuals to part with their less satisfying snacks and indulge in healthier options that combine nutrition with a satisfying crunch.

What is the Snack Swap Movement?


The Snack Swap is not just a campaign; it's a nationwide call to action where consumers can engage in swapping out their underwhelming snacks for tasty alternatives that provide the energy they need throughout the day. In conjunction with this movement, Catalina Snacks® is launching two new Protein Cereal flavors that draw inspiration from beloved breakfast pastries: Strawberry Strudel and Apple Turnover. These flavors promise not only nostalgia but also improved health benefits without the excess sugar.

New Flavor Options


The new Protein Cereals feature:
  • - Strawberry Strudel: Packed with real strawberries that encapsulate the taste of a freshly baked strudel.
  • - Apple Turnover: Filled with crisp apple pieces bringing the classic taste of an apple turnover directly to your bowl.

Each serving delivers an impressive 10g of protein, is rich in fiber, and contains only 1g of sugar, earning a Non-GMO verification for those attentive to ingredient quality. These cereals are designed to hit all the right notes in flavor while ensuring that nutritious snacking becomes a delightful experience rather than a chore.

Join the Movement


Consumers can easily participate in the Snack Swap via Catalina Crunch's Snack Swapline, which offers personalized recommendations based on individual snack grievances. Upon entry, participants receive a $1 off coupon for Catalina Crunch products available at selected retailers. Additionally, all participants are automatically entered into weekly drawings for a chance to win the Super Swap Box, which is filled with various Catalina Crunch products, merchandise, and coupons.

Sam Martin, Chief Revenue and Marketing Officer of Catalina Snacks®, expressed the brand's commitment to creating exciting shifts in eating habits, stating, "The Snack Swap Movement makes that shift exciting and accessible. With Catalina Crunch's portfolio and new flavors, our Snack Swapline offers simple, personalized suggestions and helps consumers find better-for-you snacks that can be bold, joyful, and still craveably delicious."

Brand Growth and Commitment


Catalina Snacks® continues to solidify its position as a leader in the healthy snacking category. The company prides itself on creating snacks that don't compromise on taste, emphasizing both crunch and nutrition. With a broad distribution network now reaching over 28,000 retailers across the nation, the company remains focused on delivering snacks that redefine healthy eating.

Founded in 2018 by type 1 diabetic Krishna Kaliannan, Catalina Snacks® aims to make healthy options accessible for various lifestyles and occasions. Their product line has expanded considerably, including offerings like Protein Snack Mixes, Chocolate Cookie Bars, and now Protein Granola, all crafted to be lower in sugar while still delivering essential nutrition.

As we step into 2026, the Snack Swap initiative invites everyone to make conscious choices about their snacking habits, making every bite count. Catalina Snacks® is setting the stage for a year of better snacking practices, one crunch at a time.

Topics Consumer Products & Retail)

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