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Cerebrix and PartnerProp Form Strategic Alliance

Cerebrix, headquartered in Koto, Tokyo, has announced a strategic alliance with PartnerProp, based in Chiyoda, Tokyo. This collaboration aims to establish a new sales model that supports sustainable growth in businesses. The partnership focuses on addressing structural challenges such as the reliance on individual salespeople and the shortage of personnel in the face of Japan's declining workforce.

Addressing Market Needs

In recent years, acquiring sales talent has become increasingly difficult due to the declining labor population. Additionally, both societal and technological constraints on outbound sales have intensified, pushing traditional sales models—usually reliant on human resources—into an urgent need for transformation. The emphasis is shifting from the individual salesperson's activity volume to factors like unique sales channels and partner networks backed by robust data infrastructures.

While partner sales are a well-established concept in overseas markets, their execution has not been systematically developed in Japan. Instead, many companies struggle to implement outsourced strategies, often limited by personnel-based operations. Although market interest is high, the lack of established, reproducible frameworks has posed significant barriers to widespread adoption. With this partnership, both companies aim to create practical and reproducible methods to operationalize partner sales strategically.

Partnership Details

New Business Model Development

This collaboration will see both companies leveraging their strengths to create a unified approach to partner sales, encompassing strategy formulation through execution and implementation.

Role of PartnerProp: Creating a Data-Driven Foundation

PartnerProp, renowned for its top-rated Partner Relationship Management (PRM) tool, PartnerProp, will establish a foundational structure that allows for the effective management and support of partner sales initiatives. By centralizing contracts, nurturing processes, project progress, and activity logs, they aim to demystify the sometimes opaque nature of partner operations. This visibility allows for data-driven KPI design and prioritization, enabling strategic planning that is independent of individual contributions. Thus, the traditionally intuitive and reactive agency operations will evolve into a continuous improvement process informed by data.

Role of Cerebrix: Executing Strategies for Success

Cerebrix will bring over 27 years of expertise in sales organization design and Business Process Outsourcing (BPO) execution support to ensure that crafted strategies effectively translate into operational success. They will assist in initial sales support and training during partner ramp-up phases and facilitate the gradual transition to a self-sustaining partner model. Upholding their mission of relentlessly supporting their clients, they aim to ensure the successful execution of strategies and revenue generation.

Integrated Support Model

Together, Cerebrix and PartnerProp will create a support model that integrates three key components:
1. Tools for Structure
2. Data-Driven Strategy Design
3. Execution Support from People

This integrated approach aims to mitigate reliance on individual skills, allowing for the establishment of a reproducible channel-based revenue model and facilitating revenue growth through partner sales, ultimately supporting client business expansion.

Future Vision

Through this alliance, the partners aspire to redefine the role of partner sales, aiming for its integration as a widely applicable sales model in the Japanese market. By continuously refining their methods, they plan to offer actionable guidelines in the partner sales domain and establish their presence as leaders in this field. Their efforts will contribute to addressing the pressing social issue of labor shortages, ensuring ongoing business growth in the face of an evolving landscape.

Joint Comments

Takumi Inoue, CEO of PartnerProp

"It is an honor to announce our strategic alliance with Cerebrix. By merging Cerebrix's execution capability in sales organization design and BPO with our expertise in data-driven partner strategy through PartnerProp, we will together establish the 'Partner Sales Method.' Our initiative aims to solidify a new standard model for partner sales that integrates structure, strategy, and execution."

Kazuki Kitagawa, President of Cerebrix

"We are genuinely excited about our strategic partnership with PartnerProp. In Japan's context, the traditional sales model heavily reliant on human resources is at a critical juncture. By combining Cerebrix's process design and execution strengths with PartnerProp's data infrastructure, we are confident we can create a successful new form of partner sales. Our initiative will not only generate immediate results but also build a robust sales foundation that can act as an asset for future cash flows, aiding in addressing Japan's societal challenges."

Upcoming Event

As part of this alliance's activities, an online event titled **'2026: New Business Development Sales to Face Record Difficulty - Breaking through a New Era Where