Facilo Cloud Achieves 1 Million Users and 10 Million Property Proposals

Facilo's Landmark Achievement in Real Estate Communication

Facilo Inc., based in Chuo City, Tokyo, has made significant strides since the launch of its real estate communication cloud, the "Facilo Property Purchase Cloud" in February 2023. As of now, the platform has successfully attracted over 1 million unique users and facilitated more than 10 million property proposals. This remarkable achievement marks a pivotal moment in the company's journey to revolutionize real estate transactions.

Vision and Purpose of Facilo

The core philosophy of Facilo is encapsulated in its motto: "Making transitions in living smooth, making life vibrant." The company focuses on centralizing and visualizing the communication involved in real estate transactions to maximize the value of real estate brokerage and enhance customer experience. The development of the platform came after analyzing around 20,000 interactions within the real estate brokerage community, identifying common phrases that indicate frustration with the current system, such as, "I apologize for the piecemeal communication."

Facilo's solution directly addresses these pain points by providing assigned personal pages for customers, which make it easier to consolidate and visualize property information. This personal page can be accessed through a simple URL, making it convenient for customers to share property details with anyone involved in their decision-making process, ensuring a coherent journey from property consideration to viewing.

Enhancing Efficiency and Customer Satisfaction

In a rapidly evolving environment, where digital transformation in the real estate industry is becoming imperative alongside rising prices and inventory tightness, Facilo's Property Purchase Cloud has been instrumental in streamlining operations and improving customer satisfaction. The platform's expansion nationwide is a clear testament to its success, with the user base surpassing 1 million, and the cumulative number of property proposals exceeding 10 million as of November 2025.

Daisuke Sakuma, Center Director at Nomura Real Estate Solutions, acknowledged the impact of the Facilo platform, particularly highlighting its ability to transform sales activities. "The way we approach our sales processes has drastically changed. Sales representatives can now present properties with original supplementary materials and comments, significantly enhancing our proposal capabilities. Moreover, we can efficiently track customer engagement and interest levels, allowing for more targeted sales efforts," he explained.

Comments from Facilo's CEO

Ichikawa Ko, CEO of Facilo, expressed profound appreciation for reaching this dual milestone of 1 million users and 10 million proposals. He emphasized that these figures reflect the dedication of each of the sales representatives utilizing the platform, all committed to adding value for their customers.

Facilo aims to continue its mission of improving customer experiences in real estate transactions while staying attuned to the needs of its users. With AI advancements accelerating, the company believes in maintaining the essential human touch in brokerage sales. Ichikawa highlighted, "Even as technology evolves, our commitment to understand and support our customers' significant life decisions remains steadfast."

Future Prospects and Multi-Product Development

Facilo is on a steady path toward expanding its product offerings. By December 2024, it plans to launch the "Facilo Property Selling Cloud," followed by "Facilo Business Cloud" and "Facilo Rental Cloud" by October 2025. The company is also on track to secure the ISMS (ISO/IEC 27001:2022) certification, highlighting its commitment to enhancing security measures within its operations.

Facilo's suite of products is designed to promote smoother real estate transactions and make property transitions more accessible to individuals across Japan. With a focus on continual improvement and customer satisfaction, Facilo stands poised to lead innovations in the realm of real estate communication.

About Facilo

Founded in October 2021, Facilo Inc. envisions a future where real estate transactions are efficient and accessible. By centralizing the brokerage process on a cloud platform, it not only maximizes sales effectiveness but also enriches customer interaction.

For more information or to explore partnership opportunities, visit Facilo's Contact Page or reach out via email at [email protected].